The Konzertmilch case

Agency Network: 
March 2011


With the best acoustics and world class artists, you can experience music as never before in the Dortmund Concert Hall. However, it is not easy for the Concert Hall because the majority of the population is not particularly interested in this kind of music. The aim was therefore to develop a campaign for the 2010/2011 season which would encourage more people to visit the Concert Hall. We enabled people to experience music as never before: with their sense of taste. Scientists have proven that classical music makes cows produce more milk, which is why we let cows listen to the music of selected artists from the new season. The milk produced was sold in shops as 'Dortmund Concert Milk' and offered in nine varieties. Each bottle contained further information about the DCH season.

Film Production: Markenfilm GmbH & Co.

Ambient advertisement created by Jung von Matt, Germany for Konzerthaus Dortmund, within the category: Recreation, Leisure.

Advertising Agency: Jung von Matt, Germany
Involved Agency: Jung von Matt/Elbe
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Director: Damjan Pita
Client Counseling: Jochen Schwarz, Dajana Quurk, Marijke Fisser
Strategy: Liane Siebenhaar
Agency Producer: Meike van Meegen
Audio Production: Infected Postproduction
Composer: Joseph Haydn
Post Production: Infected Postproduction, VCC Agency für Postproduction
Regie: Silvio Helbig
Cut: Tobias Suhm, Niels Münter
Text: Henning Robert, Jan-Hendrik Scholz
Sound Mixer: Mikis Meyer
Producer: Johannes Bittel, Claudia Westermann
Intendant: Benedikt Stampa
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cracker66's picture


Activity Score 163
morse's picture

Genius. So, did the classical music treated milk tastes better?

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Alec K's picture

Very smart.

Alec K
Activity Score 43
Creative Director at StayFresh Design, San Francisco
Sushi lover's picture

want to try one :) very interesting

Sushi lover
Activity Score 899

Dream needs to be big!

Prof's picture

JvM are starting to flood stuff again, cannes seems to be coming. I have yet to see something worthy of a piece of metal. this was just cute.

Activity Score 1421
Copywriter |

Quite really.

everartz's picture

nice.. creative.. original.. beautiful.. clap clap clap clap clap

Activity Score 7571
Art Director |

| everartz |

JoeDi's picture

great milk!

Activity Score 4
Graphic Designer at Creative Graphic
Glut's picture

Excellent! even the product´s packaging is great.

Activity Score 3907
Public Relations at Glut. Ideas Boutique.
That One Guy's picture

Great creative. But what made me like it even more was the packaging. God job dudes.

That One Guy
Activity Score 264
University of Houston
sirvan's picture

Beautiful all around

Activity Score 29754


"I love some things, and don't love some other things."

oanabarbu10's picture

Brilliant campaign on every spot!

Activity Score 103
West University of Timisoara
mrakamu's picture

Standing Ovation!

Activity Score 914
Hiperion's picture

Great job!!!!

Activity Score 3092
Creative Director at zinkproject Valencia
JeffP's picture

Was that Mheuzart?

Activity Score 802
Marketing Manager at TomTom
alfredoseow's picture

nice concept... but i wonder if its a one off thingy

Activity Score 18
Art Director at BBDO Proximity Singapore
alfredoseow's picture

nice concept... but i wonder if its a one off thingy

Activity Score 18
Art Director at BBDO Proximity Singapore
alfredoseow's picture

nice concept... but i wonder if its a one off thingy

Activity Score 18
Art Director at BBDO Proximity Singapore
Juan Ferero's picture


Juan Ferero
Activity Score 15
gaurk's picture

Heart beat quickened, flushing, tears in my eyes...

Activity Score 37
Graphic Designer
Draper's picture

Funny campaign.

Activity Score 179
Creative Director
kaustavghosh17's picture

Funny campaign.. But i guess desperate times call for desperate measures...

Activity Score 3
Marketing Manager at Indian Institute of Mass Communication
joan_of_argh's picture

Brilliant n beautiful packaging

Activity Score 3
Ad Agencies (freelance)
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