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The Konzertmilch case

Agency Network: 
Published/Aired: 
March 2011
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Views
1720

Description

With the best acoustics and world class artists, you can experience music as never before in the Dortmund Concert Hall. However, it is not easy for the Concert Hall because the majority of the population is not particularly interested in this kind of music. The aim was therefore to develop a campaign for the 2010/2011 season which would encourage more people to visit the Concert Hall. We enabled people to experience music as never before: with their sense of taste. Scientists have proven that classical music makes cows produce more milk, which is why we let cows listen to the music of selected artists from the new season. The milk produced was sold in shops as 'Dortmund Concert Milk' and offered in nine varieties. Each bottle contained further information about the DCH season.

Film Production: Markenfilm GmbH & Co.

Ambient advertisement created by Jung von Matt, Germany for Konzerthaus Dortmund, within the category: Recreation, Leisure.

Advertising Agency: Jung von Matt, Germany
Involved Agency: Jung von Matt/Elbe
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Director: Damjan Pita
Client Counseling: Jochen Schwarz, Dajana Quurk, Marijke Fisser
Strategy: Liane Siebenhaar
Agency Producer: Meike van Meegen
Audio Production: Infected Postproduction
Composer: Joseph Haydn
Post Production: Infected Postproduction, VCC Agency für Postproduction
Regie: Silvio Helbig
Cut: Tobias Suhm, Niels Münter
Text: Henning Robert, Jan-Hendrik Scholz
Sound Mixer: Mikis Meyer
Producer: Johannes Bittel, Claudia Westermann
Intendant: Benedikt Stampa
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cracker66's picture

likeable

cracker66
Activity Score 163
Copywriter
morse's picture

Genius. So, did the classical music treated milk tastes better?

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Alec K's picture

Very smart.

Alec K
Activity Score 43
Creative Director at StayFresh Design, San Francisco
Sushi lover's picture

want to try one :) very interesting

Sushi lover
Activity Score 907

Dream needs to be big!

Prof's picture

JvM are starting to flood stuff again, cannes seems to be coming. I have yet to see something worthy of a piece of metal. this was just cute.

Prof
Activity Score 1449
Copywriter |

Quite really.

everartz's picture

nice.. creative.. original.. beautiful.. clap clap clap clap clap

everartz
Activity Score 7613
Art Director |

| everartz |

JoeDi's picture

great milk!

JoeDi
Activity Score 6
Graphic Designer at Creative Graphic
Glut's picture

Excellent! even the product´s packaging is great.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
That One Guy's picture

Great creative. But what made me like it even more was the packaging. God job dudes.

That One Guy
Activity Score 266
University of Houston
sirvan's picture

Beautiful all around

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

oanabarbu10's picture

Brilliant campaign on every spot!

oanabarbu10
Activity Score 105
West University of Timisoara
mrakamu's picture

Standing Ovation!

mrakamu
Activity Score 914
Copywriter
Hiperion's picture

Great job!!!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
JeffP's picture

Was that Mheuzart?

JeffP
Activity Score 810
Marketing Manager at TomTom
alfredoseow's picture

nice concept... but i wonder if its a one off thingy

alfredoseow
Activity Score 22
Art Director at BBDO Proximity Singapore
alfredoseow's picture

nice concept... but i wonder if its a one off thingy

alfredoseow
Activity Score 22
Art Director at BBDO Proximity Singapore
alfredoseow's picture

nice concept... but i wonder if its a one off thingy

alfredoseow
Activity Score 22
Art Director at BBDO Proximity Singapore
Juan Ferero's picture

Awesome

Juan Ferero
Activity Score 15
gaurk's picture

Heart beat quickened, flushing, tears in my eyes...

gaurk
Activity Score 37
Graphic Designer
Draper's picture

Funny campaign.

Draper
Activity Score 183
Creative Director
kaustavghosh17's picture

Funny campaign.. But i guess desperate times call for desperate measures...

kaustavghosh17
Activity Score 3
Marketing Manager at Indian Institute of Mass Communication
joan_of_argh's picture

Brilliant n beautiful packaging

joan_of_argh
Activity Score 3
Ad Agencies (freelance)
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