Advertisement

Cinema invitation

Agency Network: 
Published/Aired: 
August 2010
Kontext:  Cinema invitation
Kontext Ambient Ad -  Cinema invitation

Description

In order to show the real benefit of knowing foreign languages, we came up with an innovative media mix solution. In the cinema hall, we have placed a roll wall inviting people to have a free coffee before the movie, but, with a little catch; it was written in German. Those few, who understood the message, got their coffees. For the others, we played a short ad just before the movie projection.

Ambient advertisement created by McCann, Serbia for Kontext, within the category: Education.

Log in to post comments

Highest Rated

Lucylu's picture

I really like this idea - very different and for a good cause.

Lucylu
Activity Score 109
jackmancer2017's picture

Hehe, great idea, smart connection.

jackmancer2017
andyStock's picture

Yes great idea - and very low-cost too.

andyStock
Activity Score 666
jackmancer2017's picture

true, but small audience.

jackmancer2017
Guest's picture

Smart.

Guest
dreadboy's picture

small audience, but can be translated to wider ones - ie. having a billboard in german in a city square, with free something and spreading the billboards with the translation circularly around the square.
Then again, this might be targeting locals, that are sure to live close by, and more prone not to speak other languages.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

riyelam's picture

Cool

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Lucylu's picture

I really like this idea - very different and for a good cause.

Lucylu
Activity Score 109
Hibon's picture

Simple nice idea!!!!

Hibon
Activity Score 3734

Simple ideas are the best !

Hiperion's picture

SImply and clever

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now