We launched the PES 2012 campaign during the World Soccer Challenge with a first-of-its-kind foam hand tailored to soccer fans. This reversible yellow and red card is branded PES with the new tag "Can You Play?" Included with the foam hand was a mini PES Code of Conduct that describes when to signal a foul on and off the pitch. These quickly became a crowd favorite.
Ambient advertisement created by Ignited, United States for Konami, within the category: Gaming.