Advertisement

Sexual consent awareness

Agency Network: 
Published/Aired: 
September 2016

Description

KnowNo is an awareness project created to clear up the gray area around consent. Starting with a street performance and video leading to a simple online quiz, the campaign delivers an important message to women, men, parents, educators, lawmakers and especially to victims. It further defines what “no” really means, making the fine lines of sexual consent undeniably clear. The video is composed with permission from Lady Gaga and Dianne Warren to the instrumental version of "Til it Happens to You.”

Ambient advertisement created by Marc, United States for KnowNo, within the category: Public Interest, NGO.

Advertising Agency: MarcUSA, Chicago, USA
Creative Directors: Snake Roth, Stephanie Franke
Art Director: Carly Neville
Copywriter: Tommy Crossen
Director: Robert Stockwell
Editor: Hannah Welchel - Stephens
Log in to post comments
kleenex's picture

love the effort, but I think this is a concept fail.

kleenex
Activity Score 58797
Web Designer/Developer
reem_'s picture

why ?

reem_
Activity Score 2
notsocreative's picture

I failed to understand your question.

notsocreative
Activity Score 4
Public Relations at Centre for Critical Studies, Rohini
notsocreative's picture

I would really appreciate if some elements, perspective for and of depiction could be taken from third world as well.

notsocreative
Activity Score 4
Public Relations at Centre for Critical Studies, Rohini
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now