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Knorr Guerilla Gardening

Agency Network: 
Published/Aired: 
September 2010
Knorr:  Knorr Guerilla Gardening
Knorr Ambient Ad -  Knorr Guerilla Gardening

Description

To underline the fact that Knorr is now using even more natural and fresh ingredients for its product inspired us to make a gift to Vienna: Fresh sweet herbs to meloriate home cooking with green add-ons and Knorr.

Ambient advertisement created by Division 4, Austria for Knorr, within the category: Food.

Caption

Over night hundreds of fresh herbs turn Vienna into a greener city.

Advertising Agency: Division 4, Vienna, Austria
Creative Director: Alexander Zoubek
Art Director: Alexander Ullrich
Copywriter: Sylvia Panzenboeck
Video: Stefan Wurmitzer
Promotion unit: Niki Mostofi, Katja Novy
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Highest Rated

CuriousPencil's picture

Tagline's "Good taste is our nature".

This is an inoffensive action, hardly groundbreaking, no matter how many smiling passersby you show. Was there any followup, any microsite, any *action* in the action apart from slapping the client's logo on a few cheap pots?

It just seems a little...pedestrian.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

Tagline's "Good taste is our nature".

This is an inoffensive action, hardly groundbreaking, no matter how many smiling passersby you show. Was there any followup, any microsite, any *action* in the action apart from slapping the client's logo on a few cheap pots?

It just seems a little...pedestrian.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

...nice student work.

Guest
Guest's picture

boring

Guest
Guest's picture

good job

Guest
Guest's picture

Hey its a Simple idea, but I have Not Seen that before in my town. Like it.

Guest
Guest's picture

Love it

Guest
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