Invisible chair

May 2010


KLM airlines has launched a new “‘Economy Comfort zone in response to customer demands for greater comfort and more choice in Economy Class on intercontinental flights.” To publicize their new spaces on board (i.e. up to ten centimeters more legroom and back supports that can recline twice as far), they put a man sitting on what looks to be an invisible chair at the Manchester Airport.

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Guest's picture

Its Magic.....Surely????

mosho's picture

great idea :)
i think that the secret is in his right leg that fixed on floor may be he also cant change his position because there is some kind of strong seat inside his clothes :D i donno is some one agree with me ?

Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy

sirvan's picture

That's how it works :)

Activity Score 29856


"I love some things, and don't love some other things."

iRIO's picture

that's right. there was similar art project couple years ago:

Activity Score 224
Molecule's picture

Wow! that's really cool. The faces in the video is all the proof you need that this was a great idea. I wonder how they did it. My guess is the shoe is bolted to the floor and there is some sort of chair in his pants.

Activity Score 435
Reality Check's picture

Stop wasting time and go to Manchester to see KLM Airlines: Invisible chair right now.

Reality Check
Activity Score 2545
jimmymars's picture

5 minutes of astonishment on bypassing faces, that sure adds to the idea.

Activity Score 58
Art Director at Goldstoff & Mars
Adaddicted's picture

Living ambient!

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Art Director |


jeff.emmanuel's picture

hahahaha nice idea :)

Activity Score 149
Art Director at JWT |


nacho movete's picture

cool !

nacho movete
Activity Score 24
ReDorkulator's picture

Really nice. I love seeing the reactions to the display.

Activity Score 58
Creative Director
gmint7's picture

hmm.. this really works

Activity Score 2673
Art Director at ad grad @ S Francisco |


KubaLibre's picture

"Yogis" in India are making living out of this for centuries. Yet I do find this execution effective and relevant...

Activity Score 78
I Love Mondays's picture

I absolutely love this. People won't forget this brand in a hurry

I Love Mondays
Activity Score 12
Creative Director
Guest's picture

Maybe the guy is an amputee. Those legs could be actually solid metal (the right welded to the the floor) up to the man's upper legs or the point of amputation. Then the metal would continue on as a flat sheet to seat the amputee, and extending further to his back for him to recline on. Why amputee? It would be impossible to stay in one cross-leg position for 5 minutes or more.

Guest's picture

Does anyone know what the music that's used is?

Guest's picture

Two strong magnets that face each other, repel each other. The foot on the box base is to keep him from 'sliding' off of the magnetic field. Charley in Alaska

Guest's picture

Strong magnetic fields (even ones apposing each other) would have quite a large health and safety risk, it would need signs, cordoned off areas, etc so I don't think its magnets.

Phill B

Guest's picture

Its Magic.....Surely????

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