The Orange Experience 2015

Published/Aired: 
April 2015

Description

KLM teamed up with fellow Dutch brand Heineken in search of bold adventurers from across the world. In bars around the globe, people ordering a Heineken were asked if they would like an “Orange Experience” to go with it.

For those brave enough to find out more, the people had to be willing to complete several challenges to see if they were worthy of the invitation, such as singing ‘Oranje Boven’, a Dutch folk song in a packed bar.

Those adventurous enough to complete the challenges were rewarded by immediately being flown out to Amsterdam with a friend to join in the epic King’s Day celebrations.

Director: Bart Buiter
Art Director: Jarr Geerlings
Copywriter: Floris Hulsmann
Photographer: Masha Osipova
Editor: Amber Hooijmans
Producer: Brenninkmeijer & Isaacs
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Highest Rated

BETTERMAN's picture

So old. Win a trip to a beautiful city, beach, adventure in the middle of the jungle... bla bla bla...buuut, we make it look like it is at the moment, take your things and go! PUM!

BETTERMAN
Activity Score 256
Creative Director at Olabuenaga Chemistri
damnson's picture

We've seen stuff like this before.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

yeah.

kleenex
Activity Score 58777
Web Designer/Developer
BETTERMAN's picture

So old. Win a trip to a beautiful city, beach, adventure in the middle of the jungle... bla bla bla...buuut, we make it look like it is at the moment, take your things and go! PUM!

BETTERMAN
Activity Score 256
Creative Director at Olabuenaga Chemistri
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