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December 2009
Kit Kat:  Jesus
Kit Kat Ambient Ad -  Jesus


Ambient advertisement created by JWT, Netherlands for Kit Kat, within the category: Confectionery, Snacks.

Adveritsing Agency: Ubachswisbrun/JWT, Amsterdam, The Netherlands
Creative Directors: Thijs de Boer
Copywriter: Thijs de Boer
Art Directors: Martijn van der Werf, Steef Nijhof
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Highest Rated

julian84's picture

HAHAHAHA this is so freaking clever!! thumbs up!!

Activity Score 102
Art Director at Freelancer
morse's picture

This is really fun, but it will offend religious people.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

nepstein's picture

Religious groups take offense to Harry Potter too. You can't please everyone and this too good of an idea to throw out for such a mundane reason. If you recall, this news story went global within a day reaching tens of millions of people.

Activity Score 197
Parsons School of Design
Hibon's picture

Yes, it's funny and it proves a very sad part of ourselves: Economic competition is the new world religion. Every idea is OK to sell a product and who cares about respect.

Activity Score 3734

Simple ideas are the best !

sirvan's picture

I've seen some really offensive stuff here on AOTW (I'm not religious btw), but this just isn't offensive. It's simply playing off a popular "phenomenon" of idiots "seeing" Jesus in everything from burnt toast to a spotty suntan. Yeah, it's a bit ballsy, but it plays off of the very "gimme a break" feeling of most people when they hear of YET another story like this. I like the fact that it's not taking itself seriously at all. Bravo.

Activity Score 29856


"I love some things, and don't love some other things."

satrianee's picture

I know it's not polite to say... But some really deserves to be made fun of... Enjoying idea.

Activity Score 3746
everartz's picture

religion sucks and anything related to it sucks too..

Activity Score 7613
Art Director |

| everartz |

Guest's picture

what are you saying?'re wasting space here.

germanhudders's picture

Not sure if it works, it might have been nice to ask the people afterwards to take bites and find "jesus" and offer something to the kit-kat that most resembled jesus and then publish it... but then again that might offend people not sure... BUt a really creative idea nonetheless

Activity Score 336
Copywriter at Droga5
ylonmc's picture

this is super

Activity Score 59
felice's picture

Politically incorrect... but extremely fuuuunny!!!!

Activity Score 73
julian84's picture

HAHAHAHA this is so freaking clever!! thumbs up!!

Activity Score 102
Art Director at Freelancer
bad copy's picture

Someone bless Ubachswisbrun/JWT.

bad copy
Activity Score 808
Maliheh's picture

lol nice

Activity Score 79
Graphic Designer at graphic designer |

wt da?

Guest's picture

Why Jesus? Nothing else would have had such bite...

karivara's picture

Why Jesus? Because nothing else would have had such bite!

Activity Score 17
Graphic Designer |

Brands are brewed in your head!

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