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Have a Breakism

Agency Network: 
Published/Aired: 
December 2010
Kit Kat Ambient Ad -  Have a Breakism

Description

Rijksmuseum Twenthe in the Netherlands is running the Abstract USA exhibition from September 2010 through February 2011. We’ve added one more work of art to the collection ourselves. A painting that has no meaning whatsoever. To give people a break from all the modern art with multiple layers and deeper meanings. It is what it is. A big red canvas.Have a Break, Have a KitKat.

Ambient advertisement created by JWT, Netherlands for Kit Kat, within the category: Confectionery, Snacks.

Advertising Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Creative Directors: Martijn van der Werf, Thijs de Boer
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte
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bubur's picture

trap!

bubur
Activity Score 38
Centric Communication |

Wassalam,
Bur!

bubur's picture

ohoooo.. kitcut..

bubur
Activity Score 38
Centric Communication |

Wassalam,
Bur!

Lazarus's picture

Now, I need a break.

Lazarus
Activity Score 1536
Creative Director
wonwoops's picture

kkk... kinda mock !

wonwoops
Activity Score 40
Sdb's picture

good use of media

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
dadada's picture

very disappointing

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Marlus Lau's picture

This joke has something of a bad taste.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
CuriousPencil's picture

Couldn't be more ill-judged than this spectacular insult to visitors. Fine if it's outside the exhibition, as a commentary on abstract art, but inside? Can't see the Rijksmuseum being trusted by abstract artists much in the future. Hope the money was worth it.

CuriousPencil
Activity Score 4225
Copywriter
CommandZ's picture

Gerry, how's the museum inside Schiphol?

CommandZ
Activity Score 2509
Creative Director
CuriousPencil's picture

Only thing I use Schiphol for is an airport and a bar. Last thing I want associated with queues and waiting and annoyance is art.

CuriousPencil
Activity Score 4225
Copywriter
keithstoeckeler's picture

Guess this was the best they could do?

keithstoeckeler
Activity Score 425
CommandZ's picture

Give me a break.

CommandZ
Activity Score 2509
Creative Director
joelapompe's picture

ads in a museum? Did Nestlé paid the entrance?, because I would get mad to be harrased by ads inside a museum!!!

joelapompe
Activity Score 3865
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