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Free No-WiFi Zone

Agency Network: 
Published/Aired: 
December 2012
Kit Kat Ambient Ad -  Free No-WiFi Zone

Description

The world is becoming one big WiFi zone. It’s available in bars, restaurants, trains, airports, supermarkets.. There’s even WiFi on Mount Everest. Result? People are constantly online. Time for a break. So we created a Free No-WiFi Zone. In a radius of 5 meters, we blocked all signals so people could escape e-mails, updates, tags or likes. Instead, they could enjoy a good old newspaper or a hardcover book. Some even had a real conversation. Whilst eating a Kit Kat of course.

Ambient advertisement created by JWT, Netherlands for Kit Kat, within the category: Confectionery, Snacks.

Advertising Agency: JWT Amsterdam, the Netherlands
Creative Director: Bas Korsten
Concept: Ben Goedegebuur, Fethi Uluak
Design: Kyoko Takeshita
Photographer: Tim Keen
Producer: Elke ter Bogt
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Highest Rated

Lisbon freak's picture

Me jealous...

Lisbon freak
Activity Score 496
Creative Director at Toronto
kleenex's picture

THANKS!!!!

kleenex
Activity Score 53172
Web Designer/Developer
Siddarth Basavaraj's picture

NICE!

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

VampAd's picture

My eyes are full of tears. Beautiful.

VampAd
Activity Score 1151
CrackerJackFlash's picture

sweet

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Owolawi's picture

Brilliant!

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

Kazu Sato's picture

Awesome

Kazu Sato
Activity Score 107
joelapompe's picture

I love it!

joelapompe
Activity Score 3863
Nike Diesel's picture

this will go viral for sure :)

Nike Diesel
Activity Score 13630
Art Director
Lisbon freak's picture

Me jealous...

Lisbon freak
Activity Score 496
Creative Director at Toronto
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