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sneakyhands's picture

this would probably be best in a mall or office building, some place indoors. the deliciousness is gone with the arrival of the first bird dropping.

sneakyhands
Activity Score 1857
Copywriter
teenie's picture

I assume this is the same agency that put a ripped Kit-Kat wrapper on the exact same kind of park benches...?

teenie
Activity Score 1894
Copywriter
Guest's picture

Wow! Well made as it looks good enough eat and perfect positioning.Saw a Kit Kat bench this week on web but didn't look like a kit kat and still had the wrapper on which would look bad in parks as visual pollution.When I come to London I will take one home for me!Nice work.

Guest
Guest's picture

yer it look rellt nice to eat

Guest
Guest's picture

Cool as f@ck but looks to perfect.Is it real?

Guest
NatalieM's picture

Man, I want one of these for my home! Neat.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

ragecg's picture

In Hershey PA, USA the streelights are Hershey's Kisses, and the cement parking stops in parking spaces are KitKats.
The streelights have been that way for at least 30+ years.
Pretty cool.

ragecg
Activity Score 73
Guest's picture

It's an okay idea, but logistically speaking, wouldn't look appetizing in most situations. And it's a one-off.

Guest
Dale's picture

I have never seen any of the other benches that people seem to be referencing, but are you serious? I don't even like sweets or chocolate but I know what a Kit Kat looks like. It looks like this bench. This also ties in brilliantly with the Kit Kat break.

I'm not even the damn audience and I get it and would remember it. It's a great ambient ad!

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

when the bird droppings start falling on it, it won't look all that yummy =(

Guest
johnston's picture

Awesome. Awesome.

johnston
Activity Score 144
Copywriter
Guest's picture

Very well done!I like the fact its subtle and not in your face which is important because if we have to be subjected to advertising in parks then let it be this kind of advertising.Good thought,well executed.

Guest
newyorkdork's picture

TOUCHDOWN!When I get my own park that's the bench I'm gonna have!Is this rolled out across the u.k or just London?

-If your only having 'a nice day' then you're not trying hard enough-

newyorkdork
Activity Score 3
Copywriter |

Don't forget that if your only having 'a nice day' then you're not trying hard enough.

sloppy4's picture

great. plays right out of their strategy,too.

sloppy4
Activity Score 1492
Guest's picture

Awesome, but I think it could work better near a snack automatic machine.
Anyway thumb up!

Guest
Guest's picture

Awesome, but I think it could work better near a snack automatic machine.
Anyway thumb up!

Guest
Guest's picture

Works perfectly with the Kit Kat Strategy.A Simple and charming strategy.

Guest
Guest's picture

perfect execution for Kit Kat.Well done.

Guest
Guest's picture

very effective..solid idea..great execution..i love how the most simple of things can become the best mediums for making a statement.

Guest
Guest's picture

Should have been placed somewhere more unexpected / high traffic.
And be built of all kit kat bars.

Guest
missed my turn's picture

I love this.

missed my turn
Activity Score 426
Steviec's picture

Three thumbs up.

Steviec
Activity Score 126
Copywriter
purplehazegirl's picture

i really like it ....

purplehazegirl
Activity Score 52
Photographer
Guest's picture

Brilliant!perfectly executed.well done.

Guest
kithubabe's picture

hey! thats a nice one! :) makes me crave for a kit kat now!

kithubabe
Activity Score 72
Other
Guest's picture

BEEN DONE BIG TIME!!!!!!!!!!!!!!!!!!!!!!!

THIS IS RIDICULOUS! THE CREATIVES WHO DID THIS SHOULD BE BANGED UP, BECAUSE THEY'VE BLATANTLY STOLEN THE IDEA!

http://farm1.static.flickr.com/2/2863313_cb7178da84.jpg?v=0

Just type in Kit kat bench and loads of them come up on google images!

Guest
Guest's picture

Think your a conspiracy theorist buddy!This bench is Just Typed in kit kat bench on images and only two different benches came up (If you look one is repeated lots of times)and the one flickr has only just been put on the web so I seriously doubt this bench has been copied as if you know anything about advertising the concept to approval to construction stage take months not weeks! Great work,beautifully made!

Guest
Guest's picture

WOW THAT LOOKS AMAZING!!!I'M GONNA GET A BUCKET OF TEA AND EAT THE WHOLE THING!!!!!!!!!!!!!!!!!!!

Guest
Guest's picture

@ 05:37

Are you the creative defending your rip off?
How can you defend an idea that has been completely robbed?
In fact I've just looked now and both images are on fickr.
I don't know how good your eyes are but this image was uploaded 17th August 2007! About 18 months ago!

http://www.flickr.com/photos/nyufrenchy2006/1151497269/

And this one was uploaded ages before that! 2nd January 2005!!! That's 4 years ago!!!!!!

http://flickr.com/photos/46179834@N00/2863313

So, still want to defend your genius?

Guest
Guest's picture

Hey web weirdo,I'm back!WOW you've been having quite an angry time without me!

No unfortunately I'm not the creative,looking to be one though.I know let's team up as I'm sure you'd be great fun to work with!!

I know your not going to like me for this but I still REALLY,REALLY,REALLY like this bench.Oh yeah and apologies for not being as anal as you when searching the net.freak!

Guest
Guest's picture

Jeez what's wrong with you!I'm guessing jealousy!

Guest
Guest's picture

@ 05:37 Again

Found another one!

This time 8th June 2006.

http://flickr.com/photos/53393808@N00/163309240

You'd think the creatives would do there home work and search for these things online eh?

Guest
Guest's picture

@ 05:37

What's the matter? Cat got you tongue?
Or should that be 'Kit-kat'got your tongue?

Guest
Dale's picture

All this bile, anger and constant refreshing of a page to pick a fight and yet it never occurred to you to register?

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

good job. Nice

Guest
Guest's picture

COOOOOOOOOOOOOOOOOOL!Wouldn't work where I live hot as hell and would melt too quickly!

Guest
corporal_hicks's picture

Can't see anything robbed here, it's the same brand.
Just improvement in execution.

corporal_hicks
Activity Score 365
Art Director
Guest's picture

I dunno. I think that guy has got a point. It is the same idea.
So what's the point in doing it again when it's already been done?

Guest
Guest's picture

I am sticking with what John Hegarty said "Who's care's if it's done before, we'll do it better" This is the perfect example of that! Bravo

Guest
Guest's picture

I think it's great!It's a nice really simple obvious idea which wouldn't really require trawling through the web to come up with it.

If it was a big idea like Honda Cog, which was inspired/ripped off from artists Fischli and Weiss, then the ranting bloke would have a point as cogs such a distinctive style and execution that it could not have come from anywhere else.

Guest
Guest's picture

I agree it is great and beautifully executed!

I had an idea in my book for a KIT Kat bench (like the ones in museums)but had no idea it had been done until a creative director pointed it out to me over a year later,The other thirty or so creative directors I had seen before him thought it was a great original idea!

Guest
Guest's picture

fucking awesome!

Guest
Hibon's picture

Not new and you all know that...4/10 only for the execution.The most serious note on these comments!!!!

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

4/10 for the execution!!!!

It's beautifully executed and it's difficult to see how to you could improve it as it looks like a Kit Kat.Job Done.

1/10 for your joke!!

Guest
Guest's picture

4/10 for the execution is a very good note from me.I gave 0 to the idea so if i had gave at least 3 for the idea this would be a 7/10 note....see i never joke!
I agree with you, great execution but old done idea.

Guest
santosh.gopi06's picture

super work dude placed well every thing is just perfectly done, great work.........

santosh.gopi06
Activity Score 26
Karnataka chitrakala parishath, bangalore INDIA.
Guest's picture

very nice exelent idea

Guest
Guest's picture

magnifique!

Guest
alnore's picture

DAAAAAAMN GOOOOOD!

alnore
Activity Score 212
freelance |

all balls, no brains

Guest's picture

FAB Award contender!

Guest
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