Universal Studio's publicity stunt: huge footprints left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle for the new King Kong 3-D attraction, which opens at the theme park this summer.
Ambient advertisement created by David&Goliath, United States for King Kong, within the category: Recreation, Leisure.
Photographer: Jonathan Alcorn
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell
Associate Creative Director: Steve Yee
Art Director: Bryan Carroll
Copywriter: Aroon Mukhey
Director of Print Services: Meredith Ball
Outdoor Media Company: GranDesign
Media Consultant: Aiellen Shaw
Media Consultant: Ari Chasin