My Owner

Agency Network: 
Published/Aired: 
June 2010
kijiji:  My Owner
kijiji Ambient Ad -  My Owner

Description

Guerilla tactic: Self-adhesive message designed to build brand awareness for those who are oblivious to the benefits of posting your unwanted possessions on kijiji.

Ambient advertisement created by CrackerJack, Canada for kijiji, within the category: Media.

Advertising Agency: CrackerJack Media, Calgary, Canada
Creative: Jack Adamson
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Highest Rated

Zulu-1's picture

awesome idea!

Zulu-1
Activity Score 130
Copywriter at Ogilvy
Guest's picture

clever

Guest
Guest's picture

But the people who would see these stickers would be the ones who dumpster-dive. They already know that there is value in "another person's trash." Unless the trash isn't taken out for a long time, so that other people who are dumping their trash might see them.

Guest
Guest's picture

I think dumpster divers are their target. They'll see what its worth and sell at kiji instead of selling somewhere else or keeping it to themselves.

But as a creative idea its been done. By students from Miami ad school if I recall and others.

Guest
Guest's picture

I like the idea.

Guest
keithstoeckeler's picture

I like the idea.

keithstoeckeler
Activity Score 423
Zulu-1's picture

awesome idea!

Zulu-1
Activity Score 130
Copywriter at Ogilvy
Guest's picture

I don't think this nails it down. No pun intended. You're competeing with Craigslist, why should people go to ebay?

Guest
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