Speed bumps

Agency Network: 
Published/Aired: 
March 2008
K-fee:  Speed bumps
K-fee Ambient Ad -  Speed bumps

Description

Ambient advertisement created by Jung von Matt, Germany for K-fee, within the category: Non-Alcoholic Drinks.

Advertising Agency: Jung von Matt/Elbe, Germany
Creative Directors: Sascha Hanke, Timm Hanebeck
Executive Creative Director: Wolf Heumann
Copywriter: Clemens Sehi
Art Director: Andy Tran
Graphics: Nadya Innamorato
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bknowlden's picture

Although the retouching doesn't make this look very real, these are very cool.

bknowlden
Activity Score 3647
Art Director |

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brandon

www.brandonknowlden.com

but_why's picture

These would bug the shit out of me if I tripped over one or had to slow my cycling down. I hate it when advertising shouts at me too. ''Wake up''... ...''F**k off''.

but_why
Activity Score 280
Watford
Takmelius's picture

Wake Up!!
The sole purpose of sleeping policemen/speed bumps is to slow you down. Is that what this product does?
If you were half-asleep would you pedaling like a demon? If you were driving half asleep would you notice these?
This is wrong on so many different levels.

Takmelius
Activity Score 205
Creative Director
Jet Propulsion Lab's picture

Bingo!
This drink will slow you down is the message I'm getting out of this rather annoying street advertising...

Jet Propulsion Lab
Activity Score 10679
Copywriter
stateoftheart's picture

So the purpose of an energy drink is to get pumped up and speed up etc etc. And the purpose of speed bumps is to slow down right???

I dont understand.

stateoftheart
Activity Score 181
Copywriter
512's picture

i think it plays with the effect of driving too fast over the bumpers, cause that´s what you normally do.
it shakes you and you are wide awake in a second. and that´s exactly what the drink does.

512
Activity Score 213
®'s picture

i think the idea is to give you a shake when you're cycling over it... doesn't work with pedestrians though... donno bout this one...

®
Activity Score 131
Art Director
Senhora Kolossa's picture

wtf! seems to be another muddi-work!

Senhora Kolossa
Activity Score 483
Jung von Matt
iT-iS-i's picture

I don't see how those look like sleeping policemen...

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

kanja's picture

WTF

kanja
Activity Score 100
Client Servicing
Exhale's picture

dude, those ARE sleeping policemen! they simply decorated them with stickers.

it shakes you and then youre 100% awake. and thats exactly the benefit of this coffeedrink.

i mean, common guys that is genius: a simple idea with a great thought and good execution.

love it
well done jvm!

Exhale
Activity Score 20
misterham's picture

Hey Exhale… funny… you're member since one week and five days.
Thats about the date this ambient ad was uploaded. Funny coincidence.

Anyway. It feels very much like constructed SOE. Its nice but not great.
I've seen much better stuff from mister andy trandy (he's a great ad).
He can much better than this!

misterham
Activity Score 25
Art Director |

Mr. Ham

Wheelspin's picture

As a cyclist, I must concur with Exhale, though. It would work with cyclists in the manner he says. And I think the sleeping policemen in the pic are intended for cyclists. If that's the only TG they were trying to target, then OK. Not an amazing ad, but good, nonetheless.

Wheelspin
Activity Score 44
O&M
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