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Bowling Lane

Agency Network: 
Published/Aired: 
December 2006
KarstadtQuelle:  Bowling Lane
KarstadtQuelle Ambient Ad -  Bowling Lane

Description

Ambient advertisement created by Jung von Matt, Germany for KarstadtQuelle, within the category: Finance.

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Deneke von Weltzien, Thimoteus Wagner, Fabian Frese
Account Directors: Anke Borchers, Jan Knauss
Copywriters: Thies Schuster, Max Biedermann
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kre8's picture

very cool.

kre8
Activity Score 989
Copywriter
the_ashlands's picture

hahahahahha!!!

this is great!!

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

addyhoch10's picture

okay we've seen some tooth ambients before
but this one's great! bowling > older people > target group > even my grandpa would remember the phone number after some hours at the bowlarama
well done JvM

addyhoch10
Activity Score 2592
Art Director
CDart's picture

I agree you...
Great idea JVM :)

CDart
Activity Score 54
Creative Director
addyhoch10's picture

don't know why but it reminds me of monthy python

addyhoch10
Activity Score 2592
Art Director
ellehcimeo's picture

Bravo!

ellehcimeo
Activity Score 3376
Art Director
popdistortion's picture

Great thinking!

popdistortion
Activity Score 1592
Mo's picture

this shit is funny...clever... Like it... JVM yo.

Mo
Activity Score 648
Art Director
naive's picture

superb!

naive
Activity Score 6
Creative Director
squirrely's picture

Good idea, but I believe this is fake.

squirrely
Activity Score 316
Graphic Designer
jkschlitz's picture

I think it looks fake too, but it is a good concept.

jkschlitz
Activity Score 48
Graphic Designer
AdDavid's picture

good idea

AdDavid
Activity Score 406
Other
SanBruno's picture

excellent

SanBruno
Activity Score 20
Copywriter
salva5's picture

I like it and I think it's quite clever but just 2 things-
1) looks like fake
2) I'd feel uncomfortable playing with that

salva5
Activity Score 22
Web Designer/Developer |

<a href="http://salva5.net">S5</a>

Desi's picture

Agree with Salva5

Desi
Activity Score 1042
justpassingby's picture

Look at everyone! I remember all of you abusing the slide ambient with the hair shampoo because it was a fake, look at the poster above the bowling alley, doesnt that look like a fake to you? And besides if its in Germany, why the hell is the text in English? People who go bowling in Germany are typical East Germans who hardly speak a word of English.

Why abuse one ad because its fake (from India) and bend over for this one (from Germany)?

justpassingby
Activity Score 1368
Other
Axxl's picture

"people who go bowling in Germany are typical East Germans who hardly speak a word of English."
What???????????????? I have never heard that before. Very funny rumor guy! :)
I'm actually not from East Germany but I don't think you are right. It's english to make it easier for the jury to understand this ad....

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
ChuckNorris's picture

like that makes any sense

ChuckNorris
Activity Score 834
Creative Director
the_ashlands's picture

the hair-slide ad sucked tho...

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

the_ashlands's picture

the hair-slide ad sucked tho...

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

shrp0103's picture

fake???????well its advertising.........grow up pleaseeee...........

shrp0103
Activity Score 104
Art Director
ryanfluet's picture

who cares if it's fake. it's damn good.

ryanfluet
Activity Score 105
Art Director at 180LA
jmcho's picture

so simple. wonder why it never occurred to me.

jmcho
Activity Score 278
Art Director at Gotham, Inc.
slim's picture

Obviously a fake but just as obviously a great idea.

slim
Activity Score 1047
Copywriter
rikitiki's picture

holy fucking shit. This is amazing.

rikitiki
Activity Score 630
Copywriter
justpassingby's picture

i agree its a great idea BUT so was the slide ambient too, everybody slagged that one off because it was fake, hardly any body complimented it so why is everyone praising this one and not going on about how fake it is? As in the sign above the bowling alley.

justpassingby
Activity Score 1368
Other
slim's picture

You're right about the hypocrisy of praising this while slamming the hair-slide ad, but i think people are more forgiving of this because it is a far superior idea.

slim
Activity Score 1047
Copywriter
MikeTV's picture

All work that's fake should not be allowed to enter any awards. The rules are clear and there for all to see. If it's not real then stop wasting our time. If it is real then GOOD IDEA, I LIKE IT!

MikeTV
Activity Score 86
Art Director
pindaro's picture

braaaaaaavo

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

thecharles's picture

this is awesome, but are they not interfering with the game?
What happened to the top of the pins.
This would upset me if i was bowling and half of the game is covered. You run a risk with ambient of really pissing people off, it is a fine line to dance sometimes.
The Dude would not stand for this, for example.

thecharles
Activity Score 104
Graphic Designer
the_ashlands's picture

the dude would not mind...unless he was being very un-dude at that particular time...walter on the other hand my have to introduce you to a world of pain tho.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

addyhoch10's picture

yeah, good point thecharles. probably wouldn't really work.
i wouldn't mind if i saw the top of the pins or if i didn't, i would enjoy this refreshing ad (as i'm not really into bowling). but i bet these freaks who bring along their own whole bowling equipment with their name on everything wouldn't really laugh about it.

addyhoch10
Activity Score 2592
Art Director
justpassingby's picture

The Dude wouldnt be bothered because it wasnt really there

justpassingby
Activity Score 1368
Other
2workitt's picture

brilliant, even if it is fake, something like this deserves to be on here.

2workitt
Activity Score 44
Creative Director
deep_tracy's picture

looks fake.

deep_tracy
Activity Score 588
Copywriter
drunk dave's picture

Would it be wrong of me to just copy the idea and actually do it? Really great idea, why don't they actually do the damn thing instead of faking it like the girl I was with last night.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
addyhoch10's picture

i read that it has been done for KarstadtQuelle, their adress is on the board (www.kqv.de)

i'm quite astonished that some people here don't know that non english works are getting reproduced for the juries. so maybe they didn't rebuilt the whole board but just photoshopped it so it is in english.

so i wouldn't copy it til i'm sure it's fake :)

addyhoch10
Activity Score 2592
Art Director
t's picture

ouch! remembered my root canals : ) fantastic

t
Activity Score 4
Copywriter
atulspande's picture

its really fundu dear!
y have done it !

atulspande
Activity Score 180
Art Director
atulspande's picture

its really fundu dear!
y have done it !

atulspande
Activity Score 180
Art Director
jackmancer2017's picture

I love this ;p would make bowling even more fun ;p

jackmancer2017
mith85's picture

Excellent idea, but yeah, it's totally fake. Obvious reason: as somebody who gets quite a few gutter balls at least I wouldn't have to worry about that. ;)

mith85
Activity Score 242
Copywriter at Ogilvy & Mather, Toronto (Copywriting Intern)
rolling.stone's picture

excellent

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

joelapompe's picture
joelapompe
Activity Score 3923
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