Just Down The Hall

Published/Aired: 
May 2007
 Just Down The Hall
 Just Down The Hall

Description

IBM wanted to tell their business partners of how convenient technical assistance from the IBM Partnership Center can be. Posters depicting a false door were placed on the walls of business partner offices, symbolically expressing how support is always close by.

Caption

Full technical support that feels like it's just down the hall.

Advertising Agency: Ogilvy, Beijing, China
Creative Directors: Doug Schiff, Shuan Wang
Art Director: Teng Teong Hoe
Copywriter: Sean Shi
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klaussnow's picture

its nice, but tech support is already down the hall for me...oh yeah, and I use a Mac

klaussnow
Activity Score 1635
Art Director |

... its already been done...

What the Hell's picture

Good idea but not effective
Doesnt work for IBM

What the Hell
Activity Score 112
Art Director
copycomoelcopi's picture

why not?

copycomoelcopi
Activity Score 814
Copywriter
What the Hell's picture

IBM technical support should be always close to its clients. Not using fake door but a real one. A sticker cant fix a computer.

What the Hell
Activity Score 112
Art Director
puppiepoppy's picture

I really liked this alot! Great idea that works well in the office environment. I guess it's a simple demonstration that the service is always within reach (like it's next to you) whenever you need it. Obviously a sticker can't fix a computer, even a fool knows that...it's just an anology!

puppiepoppy
Activity Score 1632
Creative Director |

www.michaelwongcc.com

roman-schwienbacher.com's picture

never change a running system, apple !!!

roman-schwienba...
Activity Score 1013
Photographer
esia's picture

MACINTOSH = Most Aplication Crashes If Not The Operating System Hangs ;-)

esia
Activity Score 235
Creative Director at BBDO Berlin |

Let’s do something great together.

ziadhdn's picture

what if a new employer passed through the door????

ziadhdn
Activity Score 104
Graphic Designer |

ziad hamdan

puppiepoppy's picture

Ziadhdn,

Well, I guess you need to GIVE THE BUTT to that employer immediately! :D

puppiepoppy
Activity Score 1632
Creative Director |

www.michaelwongcc.com

Yokel's picture

Works nice in a photo, because we've only got one view point, but if you move 2 metres to the side it's gonna look wacky.

Yokel
Activity Score 604
Art Director
puppiepoppy's picture

I like the way how they positioned the posters by the long walkway/ corridors....in that way, it will maximize the impact of the idea.

puppiepoppy
Activity Score 1632
Creative Director |

www.michaelwongcc.com

djspiralz's picture

oooohhh, that's really nicee!!! i really like this media use...

specially for IBM, Apple won't need to do this ;)

djspiralz
Activity Score 481
Copywriter
spacecadetglow's picture

strange. without reading the explanation, i thought this was a print ad depicting IBM tech support as the bathroom. you know, when people ask where is the bathroom? "just down the hall."
i'm not sure which i like better, my original thought or the actual ad.

spacecadetglow
Activity Score 245
Graphic Designer
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