Clothes Lines Media

Agency Network: 
March 2012
Jornal de Noticias:  Clothes Lines Media
Jornal de Noticias Ambient Ad -  Clothes Lines Media


To promote the 32nd Fantastic Film Festival we took advantage of the traditional clothes line that are part of the Portuguese urban landscape to invent a new media: How: At a cost of 50 bed sheets (5€ each), offered to the owners of the clothes line as a little gift for the space they kindly lent us, we were able to hang “bed sheet ghosts” in places with high visibility and spread a message saying that “terror has invaded the city” to hundreds of people.

Ambient advertisement created by FCB, Portugal for Jornal de Noticias, within the category: Media.


Terror has invaded the city

Advertising Agency: DraftFCB, Lisbo, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luís Silva Dias
Art Director: Ricardo Silveira
Copywriter: Viton Araújo
Photographer: Jarbas Teixeira Alves
Production: Manuela Fonseca
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ChuckN's picture

Simple and clever. I like it.

Activity Score 137
olgamarb's picture

Very smart ! Like it!

Activity Score 70


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