Dirty board

Agency Network: 
Published/Aired: 
May 2016
Jif Mopp:  Dirty board
Jif Mopp Ambient Ad -  Dirty board

Description

Background: JIF Mopp is the most known floor sweeper product in Norway. It uses a dry microfiber cloth that attracts dust.

Findings: JIF mopp is recommended by the Norwegian Asthmatic Organization.
Idea: An abribus board with the JIF microfiber cloth covering the board placed close to city traffic. The cloth gets dirtier every day.

Description: The logo and the text ‘Recommended by the Norwegian Asthmatic Organization’ are printed on transparent plastic plate on the top.
The cloth beneath the plate remains clean, so people can see how dirty the rest of the cloth has become.

Ambient advertisement created by Aich & Mokie, Norway for Jif Mopp, within the category: House, Garden.

Caption

JIF mopp is recommended by the Norwegian Asthmatic Organisation.

Advertising Agency: Aich & Mokie, Oslo, Norway
Art Director: Andreas Aichberger
Copywriter: Morten Jacobsen
Additional credits: Per Andre-Ruud
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Highest Rated

kevgroat's picture

we already know it cleans. You have the cool idea mixed up. The back part of the ad is what is interesting, find another way to use that.

kevgroat
Activity Score 175
kevgroat's picture

we already know it cleans. You have the cool idea mixed up. The back part of the ad is what is interesting, find another way to use that.

kevgroat
Activity Score 175
tirthomitro's picture

lame maaan!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

i'm afraid it's been done guys. for keeping your whites whiter.

Guest
Mokie's picture

There is a lot that has been done. It is perhaps the most common word on Ads of the World. "Done!"

If there has been an idea on clothes (keeping your whites whiter) why can't the teqhnique be used on different products? I haven't seen anything similar, but I'll bet there is some. Even so, something that has been done in Dubai or wherever has not been seen by the common customer in Norway. The creative idea does still have the same stop effect. Are we doing advertising to impress our collegues or are we doing advertising so that the client can get some new customers?

Ofcourse the cleverness of the idea can be discussed, but I am just pointing out that the word Done is being used too much on this forum. Why not discuss the relevance of the idea towards the target audience instead?

Just a thought.

Btw for those who can read norwegian there are more work from Aich & Mokie here: www.aichogmokie.no

Mokie
Activity Score 16
Copywriter at Freelance
Honest Dave's picture

Yeah, kind of pricey since the payoff will only be for the people who walk down this street everyday. And since there are no people in these shots, seems like a waste of money.
(Even though its just photoshopped, BTW your missing the handle shadow in the first two)

However, I agree about the whole "Done!" thing on AOTW, people just love to say that, most of which I'm guessing haven't "done" anything themselves.

Maybe it would work better as an outdoor board where 1,000's of drivers drive past everyday on their way to work and can see the progression. Just my one cent.

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

Guest's picture

Awsome Idea ! to bad its only a speck job and student work. Try to sell it to JIF.
Honest Dave: the shot is taken near the sentral station of Oslo: its normally a very crowded place (doesnt really come out on these pics), but your right about the handle bar, it should show on the other side.

Guest
beckybrandy's picture

really good idea. i like it.

beckybrandy
Activity Score 19
Guest's picture

Is this for real? Looks photoshopped. The first two images are the same. The only difference is the mopp.

Guest
Guest's picture

what? you made the ad look like a mop for brand recognition?

since when was a mop a brand? thats selling the category, not the specific brand

you're also getting distracted from the idea, if its not necessary don't use it.

interesting product demonstration

Guest
Mokie's picture

Answer to different questions:
- We have contacted JIF, and they gave us the go to place it online. Team Aich & Mokie produced this idea as a student work in 2007. SO yeah, it is photoshopped.

- The question about the mop as a brand recognition... Norway is a small country. This particular mopp has a specific visual design (green) that everyone knows as Jif Mopp. That way it gives very good brand recognition.

Mokie
Activity Score 16
Copywriter at Freelance
Guest's picture

Nice idea. Some suggestions:
1.Take two different photos of the front so it looks like the second photo really was taken a few days later. That's clearly the same photo.
2. Blur the mop pad and back green part just a little. They will look less shiny and photoshopped that way.
3. Don't ever write "Not necessary for the idea" in a presentation.

Hope those help.

Guest
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