Split ads campaign

Agency Network: 
July 2010


In order to encourage people to register to JDate, Israel's leading dating website, we made them look for their other half with an innovative use of print – completing ads.

Ambient advertisement created by McCann, Israel for JDate, within the category: Professional Services.

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Wienberger
Art Director: Hagar Nahum
Copywriter: Ami Alush, Asaf Zelicovitch
VP Accounts: Ifat Wieder-Arad
Account Director: Shai Almagor
Account Managers: Matan Kaplan, Oded Harel
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thaistylez's picture

that would be fun :)

Activity Score 222
Burapha University
thaistylez's picture

that would be fun :)

Activity Score 222
Burapha University
jackmancer2017's picture

It's a nice idea but I'm surprised it was effective, although agencies always make their campaigns look more successful then they actually where.

N17's picture

it looks good, but it really works?

Activity Score 459
Creative Director
wkkesling's picture

What if the people looking for the match were not single, both men, both women, etc. I wonder what the cost to run that many different ads and how evenly were they distributed to an office and could you even match them in a single office? Seems like the agency made this out to be better than it actually may have been.

Activity Score 97
Graphic Designer at TypeFrag |


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atb2005's picture

There's something I don't get. We are talking about couples here, correct? Why would they wanna register on that dating site?? They are not single.

Activity Score 13489
Guest's picture

Smart idea.

Labo Tomtom et Nana


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