For Tu B'av – the Jewish Valentine's Day – Israeli JDate wanted to come up with a campaign, targeting the single ladies of Tel Aviv. Our insight: There’s only one thing women can’t do alone – zip up. Two weeks before Love Day, we got into all of Mango stores in Tel Aviv and added a JDate tag to every dress with a back zipper. Women could pull the tags to zip up in the fitting room, and more importantly – got one month of free subscription to JDate, so they could finally find someone to zip them up.
Ambient advertisement created by McCann, Israel for JDate, within the category: Media.
VP Creative: Eldad Weinberger
Creative Director: Shahar Filer
Copywriter: Sahar Lewenstein
Art Director: Maayan Froind
VP Accounts: Ifat Wieder-Arad, Hagar Barzilai
Account Director: Shai Almagor
Account Supervisor: Tal Pe’er
Account Managers: Matan Kaplan, Lee Spungin