Agency Network: 
Published/Aired: 
September 2012

Description

Since its beginnings in 2003 Jazz Kamp Kranj has established as one of the most popular jazz festivals in Slovenia. It offers rich campus program for all young musicians that want to learn about jazz music. This year, we wanted to consolidate positioning of Jazz kamp Kranj as campus that really understands and teaches the true essence of jazz. Our idea was: Improvise, if you would like to play jazz. With zero budget, we preformed and recorded this first “jazz mob”.

Ambient advertisement created by Publicis, Slovenia for Jazz Camp Kranj, within the category: Recreation, Leisure.

Advertising Agency: Publicis, Ljubljana, Slovenia
Creative Director: Gal Erbeznik
Art Director: Kristijan Andoljsek
Copywriter: Robert Bohinec
Account Managers: Urska Ilc, Jernej Lipar
Production Company: Perfo
Director: Saso Podgorsek
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mattndan's picture

I hate flashmobs. They're so cheesy.

mattndan
Activity Score 953
kleenex's picture

and the Grammy goes to....

kleenex
Activity Score 58791
Web Designer/Developer
Black Hour's picture

It was a bad start as soon as they used a wikipedia quote but they kidding us, total impro? Yeah like hell it is, same thing for the group of guys at the cofee or the first guy realy playing it, don't try to sell me that theese are just random people.

Black Hour
Activity Score 368
Vladisko's picture

Well, improvisation... music not bad, but I've seen hundreds of videos like that

Vladisko
Activity Score 47
Copywriter
pancho_sensa's picture

A different approach to a flash mob of sorts. (jazz mob?) The main difference is that it’s relevant. It communicates a genuine theme that rings true to the message.
(although I’ve never been a fan of flashmobs - after the first one I saw - every one after just feels like they had less and less imagination)

http://bregott.tumblr.com/day/2012/09/06

pancho_sensa
Activity Score 12
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