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The Jägermeister HausBar

Agency Network: 
Published/Aired: 
January 2015

Description

Ambient advertisement created by Philipp und Keuntje, Germany for Jagermeister, within the category: Alcoholic Drinks.

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Executive Creative Directors: Robert Müller, Diether Kerner
Creative Directors: Simon Jasper Philipp, Walter Schütz
Art Directors: Lara Blackwood, David Apel
Copywriters: Adrienne Tonner, Nike Greulich
Project Managers: Sandra Seelisch, Julia Zahn
Film Production: Philipp und Keuntje, Sirensrock, The Shack
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kleenex's picture

I say it works.

kleenex
Activity Score 58797
Web Designer/Developer
seandscollins1993's picture

In this ad my Jagermeister they are effectively targeting their consumer audience, that of young/middle aged men. They use the promotional campaign ‘Hausbar’ in order to target customers who don’t normally partake in an active social life. By bringing the bar to the individual it stimulates demand from others, as many individuals want a bar delivered to their home. This is a great method to promote the brand and create buzz around the product. By entering in an online competition for the bar to be delivered to your home, to causes a large number of people to be exposed to the brands website. This will leave a long-standing image in the minds of the consumers of the brands image. This method costs the firm very little yet creates much demand for the actual product.

seandscollins1993
Activity Score 31

Sean Collins

damnson's picture

Ok, let's be honest, those are actors.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

yoshi's picture

good

yoshi
Activity Score 56
General Manager |

中村嘉敬

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