Using more
Description
Ambient advertisement created by Y&R, Switzerland for IUCN, within the category: Public Interest, NGO.
Creative Director: Bob Heron
Art Director: Frederic Savioz
Copywriter: Greg Christensen
this is the only place where I don't want to think about how much I need... or maybe I'll start avoiding shaking hands around the office if we had this kind of supplies in the bathroom....come on...there are smarter executions on "use more than u need?" or "we use only what we need"
"U think it's perfect?! Press delete and start again!"

Hmm. Were these printed with eco-friendly inks?
isnt this the same idea that was done for the water couple months ago?!!!
imagine what happens to your ad after the use of the toilet paper... also, it's exactly the place where i don't care if i use too much, i will never use less than i should.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
What idea?
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com is looking for a job!
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.wordpress.com is looking for a job!

Ide rather not have any type of ink on my toilet paper. Thanks.
hey bro, can you spare a square?