Description
Ambient advertisement created by McCann, Kenya for IOM, within the category: Public Interest, NGO.
Don't be sold into slavery!
Creative Director / Copywriter: Inam Kazimi
Art Director: Martin Mwangi

Good Idea.

I don't really like it. It feels comic, not serious.

i hate when people say that to great creatives that worked hard, but - Done...
by M&C saatchi - save the children

it is not so strong like others campains about human traffic and in my opinion, isn't so creative...

Far too comical. This is a serious issue, and this visual makes it a joke.

Good idea. Horrible execution.

Girl most be smaller.

ITS FUNNY, AND I THINK THATS NOT THE POINT...
"Bright ideas bring better results"

i dont see anything funny
Idea is OK
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~ Quite obviously, I have gathered no moss ! ~

it could be much better

the model is too clean to be under the bus. looks like she is a stowaway not a trafficking victim.

I agree that the model does look too clean. It almost makes me laugh, and I do not think it is supposed to. Good concept, but I think it could have been executed better and it would have provoked the right reaction.

Why does everyone hate the music? I think it's great and it fits perfectly.

it doesnt bring the hide and seek kids game, it does not bring the message

looks unfinished