March 2012


KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.

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Shawali's picture

While this is an awesome use of the social medias with a huge success in terms of global outreach, there is something definitively with the kind of message Invisible Children is delivering.

Read this :

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Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

LNNS's picture

I think you an adjective.

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chuckieT's picture

30 mins long? I am afraid to even click on it.

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alistair's picture

click. you won't regret it.

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Art Director at Independent
jackmancer2017's picture

Well, here it's the success that makes this ad (is it an ad?) great. As an idea, I don't think of it as extremely innovative.

On another note; on the Dutch news there where 'African-experts' saying that Koni is no longer a real threat - that the Koni campaign ran for long, it's a tad obsolete now. It would still be a nice victory of social media though.

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Copywriter at Editor/Student
mark3r's picture


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Art Director at Scout
vote4pedro's picture

40 million views in four days. I'd say it did its job.

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andylefty's picture

It's very good.

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Graphic Designer at Central Saint Martins College of Art and Design
hoozn's picture

Great use of social media and children's tears.

Just like most ads, this is full of exaggeration and wrong facts. But unlike ads, its marketed as some sort of "documentary"...

From an advertising point of view: Genious.
Other than that: Misinformation on the highest level.

Activity Score 355
Vienna |

who cares? ima play some tunes instead

force-7's picture

I found Kony 2012 so interesting when it first kicked off. My social media was covered in opinions from those for it and those against, and it even sparked some serious arguments between friends! Working for marketing agency the whole concept of Kony 2012 was really interesting for us to witness, especially seeing how young people reacted to it through social media. We're hoping to feature some opinions on topics like Kony 2012 in the latest edition of our youth insight magazine SEVEN.

You can have a look at the Winter Edition here to see the kind of work we're doing:

We're on the hunt for some fresh and exciting insights on this topic and others for our new edition. If it sounds like something you'd be interested in then drop us an email at to get some more info about it!

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