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Flash Billbord

Agency Network: 
Published/Aired: 
November 2008
Intersport:  Flash Billbord
Intersport Ambient Ad -  Flash Billbord

Description

Ambient advertisement created by Butter, Germany for Intersport, within the category: Retail Services.

Advertising Agency: Butter, Berlin, Germany
Creative Directors: Timm Holm, Michael Preuss
Art Director: Björn von Buchholtz
Copywriter: Till Grabsch
Photographer: Paul Seitz
Documentation: Michael Vester
Graphic: Zuzana Havelcova
Account Manager: Nina Preuss
Production: Frank Malong, Volker Frank Palm, Sabine Reuter, Guido Kuckuck
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Highest Rated

Guest's picture

We'll see us in Cannes. Titanium Lion.

Guest
Guest's picture

Whats the idea behind?

Guest
Guest's picture

This "shadows" idea are so seen: from Nike, Adidas…

Guest
Guest's picture

The ideas nice – but I think the billboard isn't broadly based to get the effect. I runner will pass by in two second.

The idea doesn't really work.

Guest
Guest's picture

The idea works beautifully. The execution, specifically, the size of the board wasn't entirely thought out. Either that or they ran out of money. Either way, it's still cool.

Guest
SeanMartin's picture

A lot of technology trying to mask not much of an idea, sorry.

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www.joey-aristophanes.com

SeanMartin
Guest's picture

In the night you don't have shadows.

Guest
Guest's picture

I wish someone would punch you in the face.

Guest
Guest's picture

Big idea. We'll see us in Cannes.

Guest
Guest's picture

This is not a Cannes winning idea, but a good use of the media.

Guest
Guest's picture

Cannes.

Guest
Guest's picture

We'll see us in Cannes. Titanium Lion.

Guest
SeanMartin's picture

Y'know, if it's your work, say so with a real account, instead of this "guest commentator" nonsense. As for Cannes... well, as we say on the rodeo circuit, "love your chaps, hope you win".

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www.joey-aristophanes.com

SeanMartin
sharonjackson's picture

I agree that guest commentators can be annoying. Anonymous comments are usually something I ignore.
However your rodeo quote is something I plan to use for the rest of my life. Thanks!

sharonjackson
Activity Score 157
Web Designer/Developer at website and graphic design |

SJackson

Guest's picture

Wow, I think it works pretty good. Did you see the movie?

Guest
Guest's picture

I like the idea – but its not really working:

(a) You don't have a shadow in the night
(b) a runner will pass the outdoor in two seconds and don't care about the poster
(c) can't see this shadows ideas from commercials

But I hope that the idea will win in Cannes because I know the person behind and the agency. And they are smart and friendly.

Guest
Guest's picture

The idea works, just watch the movie.

Guest
Guest's picture

You mean the idea works for the actors infront of the screen or the 'real' runners that run in the park at day-time?

Enlighten me, please.

Guest
Guest's picture

great idea.

Guest
mark3r's picture

On the money.

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

Real good and original idea! There are no shadows in the night? Thats ridiculous! Even in moonshine you have a very dark shadow, and of course in towns with their lights! No, no, thats very narrowminded! The idea is brilliant!

Guest
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