Advertisement
Agency Network: 
Published/Aired: 
May 2009
International Society for Human Rights:  Zhaleg
International Society for Human Rights Ambient Ad -  Zhaleg

Description

Ambient advertisement created by Leo Burnett, Germany for International Society for Human Rights, within the category: Public Interest, NGO.

Caption

The amount of stones it took to kill Zhaleg. Stop stoning.

Advertising Agency: Leo Burnett Frankfurt, Germany
Creative Directors: Peter Buck, Udo Leichauer
Executive Creative Director: Kerrin Nausch
Chief Creative Officer: Andreas Pauli
Art Directors: Sergio Bernardo, Albert Schlierbach
Copywriter: Leonardo Assad
Log in to post comments
Guest's picture

stop stoning at us

Guest
Wordnerd's picture

good job!

Wordnerd
Activity Score 6692
Copywriter
noitreallyisntme's picture

like it!

noitreallyisntme
rolling.stone's picture

If in surrounding there would be not stone outside the poster

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Christoffer's picture

Funny ad (or mabye not:)

Suggestion:

The frames could have been made in different sizes or even shapes - to make it more trustable and the stories even more terrifying. FX one rock for a child - and so on..

Christoffer - Cph

Christoffer
Activity Score 2
BBDO
ricklongo's picture

The website URL isn't enough of a call to action here.

ricklongo
Activity Score 1244
corndogfuneral's picture

I'd probably die from one accurately thrown stone.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

Fantastic Idea. Fantastic topic which is absolutely actual these times.

Guest
Guest's picture

stoning problem in germany is there??
cmon...

Guest
Guest's picture

I am wondering how many can read the headline in germany. Why they hang up the posters not in german language - or its scam?

Guest
Guest's picture

If you want to see the posters in its original language, just visit the agency´s site. This is just a translation.

Guest
Guest's picture

stop stoning? are you kidding me?! and this idea of placing posters over images that peek through is so done. seriously, stoning!! are they going to do a "stop burning witches at the stake" next?

Guest
Guest's picture

i would agree with you.
unfortunately all along are news on the telly in which women suffer from stoning recently. at least in german television. it seems it is pretty much up to date these days. so dont blame the ad. blame the medieval living in some regions of the islamic world.

Guest
Guest's picture

yes it's very easy to be concerned only about what is in your general radius. We need plain, smart methods to bring to our attention the completely barbaric and prehistoric methods of punishment used by these people in such uncivilized societies. Without external pressures such behaviour can never be eradicated. Brilliant, straightforward, no-fuss advertising. Fantastic!!

Guest
puppiepoppy's picture

Those taliban don't give a shit on these posters. How effective can this be?

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Guest's picture

I guess, the job of those posters is to make people in Germany aware of the problem. And for that I think they are pretty smart.

Guest
donetodeath's picture

who is Zhaleg?

donetodeath
Activity Score 72
bates asia hongkong
Guest's picture

yeah, who is gelahz?

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now