We targeted areas where we’d find our most vulnerable people: schools, the streets of poverty stricken slums and dense urban townships where unemployment and forced prostitution are common. Our tunnels with false walls that precisely matched the real walls behind them, made people disappear right before the community’s eyes, making the unimaginable, imaginable.
Ambient advertisement created by TBWA, South Africa for International Organisation For Migration, within the category: Public Interest, NGO.
Executive Creative Director: Damon Stapleton
Creative Director: Vanessa Gibson
Art Director: Miguel Nunes
Copywriter: Charles Pantland
Art Buyer: Tumi Sekete
Photographer: Des Ellis
Strategic Planning Director: Leigh-Anne Kazantzas
Account Manager: Kea Ngcobo
Account Supervisor: Sipho Matsheke