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Interactive billboard

Published/Aired: 
January 2007
 Interactive billboard
 Interactive billboard

Description

A sign in San Francisco, starting Monday, identifies approaching Mini Cooper drivers by using a signal from a radio chip embedded in their key fobs. Read more

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Highest Rated

fersvax's picture

Agree!!! There's noyhing better than advertising "made specially for you" like this one.

fersvax
Activity Score 1239
Creative Director |

FER.

drunk dave's picture

What a truly awful, invasive idea. This is when advertising goes bad, like the milk in my fridge that's three days old.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
bknowlden's picture

DD, check out the details, this isn't really that invasive because it is voluntary.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

drunk dave's picture

I did check the details, but this is the slipperly slope to the future. If every car is chipped, we could have billboards that give us messages based on whatever. 'Hello Brando, you're running low on vaseline" for example. Just find it as a test, very disturbing.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
bknowlden's picture

But DD, I am low on vaseline. Who told you? Was it this "chip" they speak of....

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

kre8's picture

dd...
which industry are you in?

kre8
Activity Score 989
Copywriter
drunk dave's picture

Copywriter dude, just hate really intrusive advertising that uses your personal details - and when will we start focussing the message so much that you can't escape it. Just a thought.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
the_ashlands's picture

so then youd be the segment of the mini population that refuses to fill out the form. get over it. this is a great idea.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

braindrain's picture

Exactly. Had it not been voluntary, I'd say it was incredibly intrusive. But they're giving people who want to see their names on a billboard the chance to see it. I bet money those drivers have taken every single friend they have past it in their minis.

Smart idea, and also smart to do it at just a few locations to make sure there isn't a huge backlash.

braindrain
Activity Score 240
Copywriter
A. J. SMITH's picture

Yeah but drunk dave has a point, if you refused to fill in the form it wouldn't really matter, it would end up like emails, you get all sorts of spam anyway, even if you never tick the box or fill out the form.

Drunk Dave is right; it could be invasive. This isn't but the method itdself would end up being so at some point.

A. J. SMITH
Activity Score 2822
Scam Detector's picture

Hmm, you work in advertising and you have principles???

Scam Detector
Activity Score 1048
General Manager
A. J. SMITH's picture

Ha good point!

A. J. SMITH
Activity Score 2822
mikelite's picture

i'm right with you. I think that personalized advertising shit is scary. it's ads that take away way too much personal / public space.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

kre8's picture

i think this is cool.
id be pretty moved by seeing my name up there by surprise.
only problem is...if im already driving a mini, does this really make much sense?
to the other drivers (the people we should be talking to) will only see random names and it wont mean anything to them.

kre8
Activity Score 989
Copywriter
ivan's picture

It will make them jealous.

This is the future guys. Personalized ads. I don't think outdoor though. Have you seen that movie with Tom Cruise? Was it Minority Report?

ivan
Creative Director at Ads of the World
pixelbomb1's picture

excellent movie. I was just watching the future weapons last night Discovery Channel
"IT'S THE WAY OF THE FUTURE" " SHOW ME THE BLUE PRINT" " SHOW ME THE BLUE PRINT" " SHOW ME THE BLUE PRINT"

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

fersvax's picture

Agree!!! There's noyhing better than advertising "made specially for you" like this one.

fersvax
Activity Score 1239
Creative Director |

FER.

p.syche's picture

i thought of the same exact movie!!!!!!

we may not like personalized ads, but that's the future...

it actually scares me... it's almost like we're being spied on constanly.

p.syche
Activity Score 267
Copywriter
the_ashlands's picture

the billboards have generic copy thats relevant to the target demo that is displayed either when; there are no programmed mini fobs around, or after the cycle of three personalized ads has completed for said fobs.

so, it works for both the survey participators and the general public at the same time.

in my eye, its another great addition to the multi-pronged mini-cult ad front.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Sellitti's picture

Reminds me of the old Jeep club, where Jeep owners waved to one another.

Sellitti
Activity Score 12
Art Director
the_ashlands's picture

yes!!!!

we still do!!! (only the wranglers tho..) i love that!

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

ellehcimeo's picture

if i had a mini, i just might sign up for this.

ellehcimeo
Activity Score 3376
Art Director
copycomoelcopi's picture

ditto

copycomoelcopi
Activity Score 822
Copywriter
pixelbomb1's picture

well you can always wear mini skirt. ;-)

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

jessicahoppe's picture

mini is a specialist on doing some cool print campaigns and spots but...hey i think it's still not very personal what they show on those billboards..and yes i know the strategy...but when i've seen this on adhunt some days ago i thought this isn't to good, kind of as if they were trying so badly to stay subcultural and hip hop...Nope, doesn't work for me either.

jessicahoppe
Activity Score 72
Copywriter
freshman's picture

I like it! Innovative and fun.

freshman
Activity Score 126
Art Director
raverus's picture

a little interactive, good.

raverus
Activity Score 1476
Art Director
mj's picture

Innovative technique,Innovative idea

mj
Activity Score 71
Copywriter
mj's picture

......i do not think

mj
Activity Score 71
Copywriter
RahoolTalukdar's picture

The 1...

Definately futurisristic.....
But I am gonna wait to see more of these,,,,
Well I am thinking,,, how better could this be used...
Definately a two edged sword though....
Hail IVAN.....

RahoolTalukdar
Activity Score 108
Copywriter |

Thinking what to think

adkutz's picture

I would say very neat idea and also this portends the future of advertising. You can't ignore it and you will be part of it soon, whether you like it or not. Neat.

adkutz
Activity Score 48
Copywriter
mvetter's picture

For those of you refusing to embrace the future, I feel for you. You are going to be left behind. It is a great idea.

mvetter
Activity Score 2
Illustrator
pixelbomb1's picture

I say if you don't have anything to hide who cares. Now if you are the ENEMY OF THE STATE - "movie" then you can't hide. I think people who has hidden agendas are afraid of this kind of stuff.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

drunk dave's picture

But you already live in a police state, so it's too late for you. The rest of us still have rights :)

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
pixelbomb1's picture

Police are good, they will protect you from R.U.F. I can sleep well at night.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

truecopy's picture

It was just a matter of time to see Schematic and 3 Ring Circus ideas from "Minority report" come to life...

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

too_graphic's picture

It's scary and cool at the same. These kind of 'ad's that find you' approach COULD be really effective, when and IF done appropriately but if done wrong could be extremely off putting. abit too Orwellian for me. personally.

too_graphic
Activity Score 11
Norwich University College of the Arts (Norwich, England)
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