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Vending Machine Prank - Eat healthier promise

Campaign
Agency Network: 
Published/Aired: 
March 2015

Also From This Campaign 3

Description

Ambient advertisement created by Gelia, United States for Independent Health Foundation, within the category: Public Interest, NGO.

Advertising Agency: Gelia, Buffalo, USA
Creative Directors: Bill Paterson, Kathy Kastan
Associate Creative Director / Editor: Jason Yates
Voice: Peter Cumbo
Audio: John Davis
Cameras: Alex Brown
Producers: Kathy Kristich, Michaela Kowalick
Account Executive: Jon Boal
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Highest Rated

damnson's picture

Oh lord...

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

damnson's picture

Oh lord...

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Kalinn's picture

I think the idea that Healthy Options has is a really good one. This commercial as well as the other one that is similar to this gets the point across to the people who are in the commercial as well as the people watching. I think though instead of the machine telling people to do just 20 jumping jacks, it should say something like "This food is worth this amount of calories, which is two (or however long) hours of running. I think doing something like that would help put the unhealthy food into perspective. We even got to see people who straight up did not want the food because the vending machine made them exercise for it. I think a friendly healthy reminder on multiple vending machines could really help people understand how unhealthy they really are. A lot of times if you make people for guilty for their poor snack choices they often feel the need to either pick out something healthier or to make sure to incorporate some exercise into their day.

Kalinn
Activity Score 24
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