The cataloge aria

Agency Network: 
August 2016


Ambient advertisement created by Futurniture, Sweden for IKEA, within the category: House, Garden.

Advertising Agency: Futurniture, Stockholm, Sweden
Account executive: Jakob Lind
Creative Director: Fredrik Nilsson
Art Director: Hanna Meijer
Copywriter: Björn Wigenius
Photographer: Fredrik Andersson
Producer: Nasim Kabiri
Opera-singer: Sami Yousri
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certaintly's picture

without the translation, i dont get the connection

Activity Score 3902
btorres's picture

that's why the translation is there. And if it's not your language I don't even get the point of this comment, of course you would never understand it. Thanks for bringing nothing new to this campaign

Activity Score 17
certaintly's picture

only the lyrics are translated, not the explanation at the start.
i dont understand the point of posting an ad in a different language on an english site

Activity Score 3902
kleenex's picture

This IS ADS of the World, not ADS from only the US....

Activity Score 57557
Web Designer/Developer
certaintly's picture

and the international language of the world is english

Activity Score 3902
ThisIsGuerrilla's picture

If you want to promote your campaign internationally you have to make sure that everybody (or at least people who speak English) can understand it!!

They could have put a description or subtitles of the introduction... Try to make things simpler...

Activity Score 49
iGenius's picture

Thanks for your input. Now there is english subtitles to the whole movie.

Activity Score 54
Copywriter at Nkel Stockholm
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