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Garbage

Campaign
Agency Network: 
Published/Aired: 
October 2008
IKEA:  Garbage
IKEA Ambient Ad -  Garbage

Also From This Campaign 2

Description

Ambient advertisement created by 303 Group, Australia for IKEA, within the category: Retail Services.

Advertising Agency: 303 Group, Perth, Australia
Creative Director: Lindsay Medalia
Creatives: Richard Berney, Mark Fretten
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Highest Rated

slip's picture

ugs.

slip
Activity Score 919
designer |

SJB

Guest commenter's picture

meh

Guest commenter
slip's picture

ugs.

slip
Activity Score 919
designer |

SJB

How_Addy's picture

"meh" and "ugs" summed it up perfectly.

May I add:

blegh

How_Addy
Activity Score 66
Copywriter
Guest commenter's picture

Brave client to buy an idea that puts their brand on junk. I like the danger.

Guest commenter
Guest commenter's picture

Brave client to buy an idea that puts their brand on junk. I like the danger.

Guest commenter
Guest commenter's picture

It gives a horrible image to Ikea, showing that they don't care about the environment, "Sure throw out your old furniture, and buy more junk!"

Guest commenter
Guest commenter's picture

But it is not about junk. It is about change. I read it as a comment about how throwing things out should make us feel. They did a successful campaign in UK called "Chuck out your Chintz" This is like that, I think

Guest commenter
luispiter's picture
luispiter
Activity Score 2756
comunication
Grrrr's picture

What? Another Obama ad?

Grrrr
Activity Score 1961
Illustrator
BOOBJOB LOOBCANNON's picture

No. This does nothing for me. Sorry.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

BOOBJOB LOOBCANNON's picture

No. This does nothing for me. Feels arrogant on IKEAs part, and I don't think that it's in with their brand. It's like a poor man's economist style of thinking, but for the wrong brand.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Quietglover's picture

not good.

Quietglover
Activity Score 59
Guest's picture

Bronze Lion at Cannes 2009.

Guest
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