Cinema catalogue

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December 2009
IKEA:  Cinema catalogue
IKEA Ambient Ad -  Cinema catalogue


Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema.      

Ambient advertisement created by DDB, Germany for IKEA, within the category: House, Garden.

Advertising Agency: DDB Germany, Berlin, Germany
Creative Directors: Tim Stübane, Birgit van den VAlentyn
Art Directors: René Gebhardt, Björn Kernspeckt
Executive Creative Director: Stefan Schulte
Chief Creative Officer: Amir Kassaei
Account Director: Stephen Kimpel
Account Manager: Petrick Baschinski
Graphic: Peter Schönherr, Anke Zink
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Scrapenbaker's picture

i like the idea, but I would be pretty pissed paying a lot of money to go once in a while to the movies and get anoyed by such a thing. Would work for me if the movie is free or if they just would do it in the other commercials before the movie...

Activity Score 402
Art Director
jackmancer2017's picture

yep, agree

My_friend_Goo's picture

I would get so annoyed by this. You have to love it

Activity Score 292
Copywriter at Awesome promegranate
daniel ieraci's picture

I agree. It would really piss me off to have my movie experience interrupted like this, but the idea is so nice that it's hard for me to hate it...

daniel ieraci
Activity Score 331
Art Director
pulautikus's picture

irritating but intrusive.
either you hate em or love em - i guess not everyone thinks adworld.

Activity Score 118
Creative Director at kuala lumpur
peak900's picture

cannes gold, I bet they'll win

Activity Score 211
Adman25's picture

definitely Cannes Gold, disruptive idea consider you're paying for a cinema experience but it's bloody FANTASTIC!!!!!

Activity Score 8
Wordnerd's picture

that would so piss me off

Activity Score 6620
sirvan's picture

Just how is annoying the shit out of people, and ruining their movie-going experience that they paid good money for "Cannes Gold!"?

Seriously, just because you CAN do something, doesn't mean you should. Good advertising is all about being creative and innovative, while at the same time being APPROPRIATE to the audience and the situation. And to ultimately make the execution NOT feel like advertising.

But this is advertising at it's worst: intrusive, insensitive, and self-absorbed.

Nobody gives a flat shit about your stupid Ikea prices. They want to see their movie. You idiots.

Activity Score 29754


"I love some things, and don't love some other things."

kurtberengeiger's picture

I like the idea, but I can just imagine Ingvar Kamprad choking on a hot dog at the sight of the top left-hand side film still. Not exactly in line with the IKEA CI...

Activity Score 7307
dsklan's picture

is there really ikea furnuiture in hollywood movies? i dont think so...

Activity Score 1908
Art Director at homeshop
silvi's picture

Different. I don´t have any problem with cinema advertising. It doesn´t bother me. Come on! We are advertising workers. This is our business!

Activity Score 4134
sirvan's picture

This isn't "cinema" advertising. This is some douche projecting Ikea Prices onto the movie you paid good money to see.

I don't have any problem with advertising in movie theaters (although sometimes there's way too many, before the feature starts), but this is too much. This is the ad equivalent of some moron talking loudly during the film, or a cellphone repeatedly going off. It's just not cool.

Activity Score 29754


"I love some things, and don't love some other things."

p.syche's picture

advertising attacks us everywhere we go and i hate that.

BUT this is sooooo creative! I can't not be impressed by it!!!

Activity Score 257
Wordnerd's picture

people give a shit how creative you ruin their movie. you sit there watching 10 - 30 Minutes of commercials before it starts and then some smartasses found another way to bother you? this is going too far.

This idea damages the brand, the cinema and the movie just for the hope to win an award.

and if this wins anything, i quit.

Activity Score 6620
Marv's picture

It won anything: Cannes Silver

Activity Score 53
Art Director
beingofageoldgrace's picture

if it is during the commercials bfore the film: gold
otherwise its annoying

Activity Score 351
mycidea's picture

I don't like any kind of AD during movie even if it may seems creavitive and fun.
Agree with sirvan.

Activity Score 86
yojimbo's picture

this is wrong.
creative....but wrong.

Activity Score 58
Creative Director
funky_frogii's picture

there is no logo in the projection.

Activity Score 2516
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

mgriff21's picture

The idea is good. But people would get pissed off if their movie was interrupted by this ..

Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Hiperion's picture

of course not...

Activity Score 3092
Creative Director at zinkproject Valencia
tchifi's picture

I would get totally mad ! The idea is great and fresh but so totally intrusive. It's not doing the brand any favours !!! I would have given a 8 should the idea have been pushed somewhere else.

Activity Score 162
Creative Director
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