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Cinema catalogue

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Published/Aired: 
December 2009
IKEA Ambient Ad -  Cinema catalogue

Description

Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema.      

Ambient advertisement created by DDB, Germany for IKEA, within the category: House, Garden.

Advertising Agency: DDB Germany, Berlin, Germany
Creative Directors: Tim Stübane, Birgit van den VAlentyn
Art Directors: René Gebhardt, Björn Kernspeckt
Executive Creative Director: Stefan Schulte
Chief Creative Officer: Amir Kassaei
Account Director: Stephen Kimpel
Account Manager: Petrick Baschinski
Graphic: Peter Schönherr, Anke Zink
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Scrapenbaker's picture

i like the idea, but I would be pretty pissed paying a lot of money to go once in a while to the movies and get anoyed by such a thing. Would work for me if the movie is free or if they just would do it in the other commercials before the movie...

Scrapenbaker
Activity Score 404
Art Director
jackmancer2017's picture

yep, agree

jackmancer2017
My_friend_Goo's picture

I would get so annoyed by this. You have to love it

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
daniel ieraci's picture

I agree. It would really piss me off to have my movie experience interrupted like this, but the idea is so nice that it's hard for me to hate it...

daniel ieraci
Activity Score 333
Art Director
pulautikus's picture

irritating but intrusive.
either you hate em or love em - i guess not everyone thinks adworld.

pulautikus
Activity Score 118
Creative Director at kuala lumpur
peak900's picture

cannes gold, I bet they'll win

peak900
Activity Score 211
Copywriter
Adman25's picture

definitely Cannes Gold, disruptive idea consider you're paying for a cinema experience but it's bloody FANTASTIC!!!!!

Adman25
Activity Score 8
Wordnerd's picture

that would so piss me off

Wordnerd
Activity Score 6692
Copywriter
sirvan's picture

Just how is annoying the shit out of people, and ruining their movie-going experience that they paid good money for "Cannes Gold!"?

Seriously, just because you CAN do something, doesn't mean you should. Good advertising is all about being creative and innovative, while at the same time being APPROPRIATE to the audience and the situation. And to ultimately make the execution NOT feel like advertising.

But this is advertising at it's worst: intrusive, insensitive, and self-absorbed.

Nobody gives a flat shit about your stupid Ikea prices. They want to see their movie. You idiots.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

kurtberengeiger's picture

I like the idea, but I can just imagine Ingvar Kamprad choking on a hot dog at the sight of the top left-hand side film still. Not exactly in line with the IKEA CI...

kurtberengeiger
Activity Score 7323
Copywriter
dsklan's picture

is there really ikea furnuiture in hollywood movies? i dont think so...

dsklan
Activity Score 1926
Art Director at homeshop
silvi's picture

Different. I don´t have any problem with cinema advertising. It doesn´t bother me. Come on! We are advertising workers. This is our business!

silvi
Activity Score 4172
Copywriter
sirvan's picture

This isn't "cinema" advertising. This is some douche projecting Ikea Prices onto the movie you paid good money to see.

I don't have any problem with advertising in movie theaters (although sometimes there's way too many, before the feature starts), but this is too much. This is the ad equivalent of some moron talking loudly during the film, or a cellphone repeatedly going off. It's just not cool.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

p.syche's picture

advertising attacks us everywhere we go and i hate that.

BUT this is sooooo creative! I can't not be impressed by it!!!

p.syche
Activity Score 267
Copywriter
Wordnerd's picture

people give a shit how creative you ruin their movie. you sit there watching 10 - 30 Minutes of commercials before it starts and then some smartasses found another way to bother you? this is going too far.

This idea damages the brand, the cinema and the movie just for the hope to win an award.

and if this wins anything, i quit.

Wordnerd
Activity Score 6692
Copywriter
Marv's picture

It won anything: Cannes Silver

Marv
Activity Score 53
Art Director
beingofageoldgrace's picture

if it is during the commercials bfore the film: gold
otherwise its annoying

beingofageoldgrace
Activity Score 353
mycidea's picture

I don't like any kind of AD during movie even if it may seems creavitive and fun.
Agree with sirvan.

mycidea
Activity Score 90
yojimbo's picture

this is wrong.
creative....but wrong.

yojimbo
Activity Score 58
Creative Director
funky_frogii's picture

there is no logo in the projection.

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

mgriff21's picture

The idea is good. But people would get pissed off if their movie was interrupted by this ..

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Hiperion's picture

of course not...
never...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
tchifi's picture

I would get totally mad ! The idea is great and fresh but so totally intrusive. It's not doing the brand any favours !!! I would have given a 8 should the idea have been pushed somewhere else.

tchifi
Activity Score 164
Creative Director
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