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We welcome a new client

Published/Aired: 
August 2013

Description

We (Brand24) wanted to welcome a new client (IKEA Poland) to our family. Instead of creating another boring press release, we decided to create a video featuring our company's founders in pretty unusual situation. We also wanted to prove you can do something valuable with a small budget and time-frame. Results: 54 000 Youtube views in first two days. It became top 10 most popular and most shared videos in Poland. Video shares increased IKEA buzz by over 350%. With 99% positive opinions, it has become one of the most successful viral campaigns in Poland.

Advertising Agency: Brand24
Creative Director: Michal Sadowski
Copywriters: Michal Sadowski, Karol Wnukiewicz
Film Director: Dariusz Majewski
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kleenex's picture

eeehhh...

kleenex
Activity Score 58793
Web Designer/Developer
CrackerJackFlash's picture

?

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

socialmemos's picture

can answer any questions for you guys? :)

socialmemos
Activity Score 5
General Manager
Ceballos's picture

Yeah, why have all your friend voted 10 to this campaign? It´s so forgettable

Ceballos
Activity Score 623
Copywriter
socialmemos's picture

Well, It's effects say otherwise :)

I am sorry, you don't like it.

PS: Believe me, if my friends got here, it would be a lot more than 26 votes.

socialmemos
Activity Score 5
General Manager
ThisIsGuerrilla's picture

I like it, and how often advertising agencies do this to new clients??

ThisIsGuerrilla
Activity Score 49
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