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Allen the Peregrine

Agency Network: 
Published/Aired: 
September 2017
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IKEA: Allen the Peregrine
IKEA: Allen the Peregrine
IKEA: Allen the Peregrine
IKEA: Allen the Peregrine
IKEA: Allen the Peregrine
IKEA: Allen the Peregrine
IKEA Ambient Ad - Allen the Peregrine
IKEA Ambient Ad - Allen the Peregrine
IKEA Ambient Ad - Allen the Peregrine
IKEA Ambient Ad - Allen the Peregrine
IKEA Ambient Ad - Allen the Peregrine
IKEA Ambient Ad - Allen the Peregrine

Description

KEA is launching a brand new store in Sheffield. As our gift to the steel city, in collaboration with local artist Jason Heppenstall, we have brought to life Sheffield’s most famous falcon with a little help from an icon of our own. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store.

Ambient advertisement created by Mother, United Kingdom for IKEA, within the category: House, Garden.

Advertising Agency: Mother, London, UK
Creative Directors: Ana Balarin, Hermeti Balarin
Art Directors / Copywriters: Anthony Montagne, Oli Rimoldi
Artist / Sculptor: Jason Heppenstall
Project Producer: Emma Hodson
Event Producers: Matt Myatt, Francesca Sharpes
Account Director: Matthew Taylor
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Highest Rated

halaby87's picture

cool

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

kleenex's picture

really nice looking.

kleenex
Activity Score 58667
Web Designer/Developer
halaby87's picture

cool

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

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