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Agency Network: 
Published/Aired: 
December 2007
IFAW Ambient Ad -  Guts

Description

Ambient advertisement created by Republic of Everyone, Australia for IFAW, within the category: Public Interest, NGO.

Caption

Disgusting, isn't it?

Advertising Agency: Republic of Everyone/Happy Soldiers, Sydney, Australia
Creative Director / Art Director / Copywriter: Happy Soldiers
Photographer: Adrian Lander
Retoucher: Electric Art
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Highest Rated

Bye's picture

So the message is to stop whaling because it's disgusting? You could say the same of the fabrication of sausages and considering the edges of the poster, this looks like a shop.

Bye
Activity Score 1464
monicamexico's picture

Yes, and meaningless. There's no call to action.

monicamexico
Activity Score 830
w plus k_ad's picture

The URL stopwhaling.com.au is enough of a call to action for me.

Although I question how many of these really ran. One, maybe two. I mean, come on. All those guts have to come from something. If they ran more than two, we'll soon be seeing an all new poster campaign:

"Stop the senseless killing of animals to use their innards in 'Stop Whaling' posters."

w plus k_ad
Activity Score 19
W+K Portland
Rog's picture

So cynical for one so young.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Davosk's picture

You don't think they'd be real guts, do you? This is advertising, we don't shoot real food for ads either.

Davosk
Activity Score 4813
Art Director
Yokel's picture

We do.

Yokel
Activity Score 604
Art Director
Nolan's picture

Powerful. I like it!

Nolan
Activity Score 189
Planner
Skotte's picture

That poor mermaid!

Skotte
Activity Score 24
Other
kurtberengeiger's picture

LOL!

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

lol

Guest
doubleturban's picture

A big burden, the creators should have been whacked by that tennis racket!

doubleturban
Activity Score 118
Planner at Ogilvy New Delhi
Rog's picture

Spoken like a true planner.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Charlie Pratt's picture

As much as I hate the phrase "call to action," I think I agree. Like a bowl of cereal with no milk or something more comparatively relevant.

http://www.charlieprattdesign.com

Charlie Pratt
Activity Score 427
alpesh_4_u's picture

what they want to communicate???

alpesh_4_u
Activity Score 4
Client Servicing |

Regards,

__Alps__

Spanky's picture

i doubt even one ran. looks like they took a picture of some guts against a wall. then photoshopped in the poster.

Spanky
Activity Score 4899
Other
drunk dave's picture

It was for a poster/art installation. So yes, it ran. And no, I didn't do it so I'm not being biased. And f me, but this is powerful imagery that gets the message across. Although the same could be said for having a MacDonalds burger.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Spanky's picture

if it ran, it's not bad. but it's a little hard to believe they would or could leave a pile of guts to rot on the sidewalk. aside from the obvious health code violations, it would more likely piss people off at the organization than the whalers.

Spanky
Activity Score 4899
Other
drunk dave's picture

Go to www.bestadsontv.com and get a full run down of the campaign.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Spanky's picture

thanks for the link. but if they submitted a fake ad to one site, why wouldn't they submit it to another?

Spanky
Activity Score 4899
Other
Tincho's picture

I like it.

(Answer for W Plus...: You dont have to be killing dogs or cats in the streets to get those guts, you can get them from a butchers shop, or something like that)

Tincho
Activity Score 1093
Art Director
Bye's picture

So the message is to stop whaling because it's disgusting? You could say the same of the fabrication of sausages and considering the edges of the poster, this looks like a shop.

Bye
Activity Score 1464
justpassingby's picture

what a waste of minced meat, they couldve fed a few hungry people with that!

justpassingby
Activity Score 1368
Other
dr.look's picture

i like it - and so does my dog. where is it?

dr.look
Activity Score 53
cayenne werbeagentur gmbh, düsseldorf
Luz Valdez's picture

This is so burdensome. Can you whack them with rotten, oversized shoes and tennis racket, especially the wanabe?

Luz Valdez
Activity Score 64
Makati
jonybeta's picture

Growsssssssssss, like it.
http://micorazontusmanos.blogspot.com/

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

LimitedTimeOffer's picture

I'm sure it's actually just a bunch of rope/twine painted red and epoxy glued together.

LimitedTimeOffer
Activity Score 200
Advertising Agency
absoluties's picture

And why is the Peta ad, where the person is beating up another for there coat, any better?

absoluties
Activity Score 504
Art Director
Mr. Fireman's picture

Nice one

Mr. Fireman
Activity Score 34
Creative Director
xhp's picture

Urk, too much to me :x

xhp
Activity Score 543
Computer graphic designer |

xhpdesign.com

Guest's picture

but it away

Guest
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