Agency Network: 
Published/Aired: 
September 2008
Idre Fjall Ski Resort:  Stool
Idre Fjall Ski Resort Ambient Ad -  Stool

Description

Ambient advertisement created by Spenat, Sweden for Idre Fjall Ski Resort, within the category: Transport.

Caption

Focusing on children.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Niclas Fors
Copywriter: Asa Jernfalt Widlund
Photographer: Nisse Schmidt
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Ian10000's picture

Funny and relevant.

Ian10000
Activity Score 11
singye's picture

i sort of left my brain(s?) at home, or someplace else, not sure, and i don't know much about skiing, could somebody explain what the stool is about? or why Ian thinks its funny?

singye
Activity Score 180
Mountbatten
jungle boy's picture

the stool has nothing to do with the skiing..
its for the children to stand on to read the poster.

jungle boy
Activity Score 196
Triton communications, Mumbai
Mandark's picture

ok...again nice idea but taken only half way. if they would have made the lower part of the poster with detacheble flyers, or business cards, for the kids to take, I would have understood the stool. but...in this execution, it the only thing that I understand is that they adress children with eye problems...can't read? get closer...here's stool..get up and closer..can u read now?

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

awathi's picture

bullshit

awathi
BE MY GUEST's picture

It would have been better if the idea revolved around the "whys" of focusing, not just showing a child skiing, and it could have been a striking ad.

BE MY GUEST
Activity Score 44
Top Of Mind, Los Angeles
SeanMartin's picture

Anybody who has *ever* been around one of these kiosks knows that this poster will be covered up with something else inside an hour and the stool will be long stolen by then.

Yet another what-were-they-thinking ambient...

SeanMartin
sneakyhands's picture

my thoughts exactly. additionally, the stool would make a nice mold for igloo bricks.

sneakyhands
Activity Score 1857
Copywriter
stitchy's picture

i would ve stole the stool!!! :)

stitchy
Activity Score 779
creative design
Hank's picture

Nice idea. But it wont last a day.

Hank
Guest commenter's picture

Or um... one could stick the poster lower down.

Guest commenter
Guest commenter's picture
Guest commenter
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