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Bitcoin Rain

Agency Network: 
Published/Aired: 
February 2015

Description

IBM Cloud rained money at Campus Party, the biggest geek event in the world. Participants downloaded a weather app and kept an eye on the forecast. At a given time it warned them that a different rain was approaching. A bitcoin rain. People then had to go to the right place in the event, at the right time and raise their cellphones to capture the money.

Ambient advertisement created by Ogilvy, Brazil for IBM, within the category: Electronics, Technology.

Advertising Agency: Ogilvy Brazil
Creative Directors: Aricio Fortes, Paulo Coelho, Moacyr Netto
Art Directors: Fernando Passos, Diogo Seibert
Copywriter: Gui Camargos
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kleenex's picture

EEEHHHH,,,

kleenex
Activity Score 58797
Web Designer/Developer
halaby87's picture

Ok

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

morse's picture

Nice.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture

50K for about 200 people is not bad. Roughly $250 per head or 1BTC+.

Pete R.
Activity Score 3412
Illustrator
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