IBM Cloud rained money at Campus Party, the biggest geek event in the world. Participants downloaded a weather app and kept an eye on the forecast. At a given time it warned them that a different rain was approaching. A bitcoin rain. People then had to go to the right place in the event, at the right time and raise their cellphones to capture the money.
Ambient advertisement created by Ogilvy, Brazil for IBM, within the category: Electronics, Technology.