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LeeHarvey's picture

Hot idea

Activity Score 3045
Creative Director
Garg0yle's picture

Who the heck is going to notice those 'burnt' tees... except of course award judges when presented to them as a concept card?

Activity Score 144
IBD, Mumbai |


daniel ieraci's picture

I do agree that they could potentially be overlooked, but to me the idea is just too nice that I don't really care ;)

Maybe the placement could have been different (i.e. at the club's reception counter, in a basket on the green etc) to increase their noticeability...

daniel ieraci
Activity Score 333
Art Director
sold's picture

well, in a golf club (i imagine) people know each other... and if just ONE person notice the ad, he will tell to friends 'look this...', and that one person become thousands in a few days on that club, dont you think?

Activity Score 3379
wgeddes's picture

maybe a few people, which is alright, since this placement cost the client... nothing?

Activity Score 298
Art Director
Have Heart's picture

Like it a lot!

Have Heart
Activity Score 922
Art Director
thebug's picture

Great idea. And I think they will not be overlooked on a driving range.

Activity Score 21
geoffdossey's picture

If you don't have a tee in your pocket when you are walking up to the tee, the first place you look is on the ground around the tee box. I don't think they would be overlooked at all.

Activity Score 24
Art Director
bknowlden's picture

Cool idea, I dig it.

Activity Score 3647
Art Director |


dansheppy52's picture

Truly an outstanding guerilla idea

Activity Score 398
University of Nebraska-Lincoln |

"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

loquacious_simian's picture

If you think these would be overlooked by golfers, you're probably not a golfer. Which is why this is a very clever idea.


Activity Score 79


Jet Propulsion Lab's picture

Suddenly, these so-called "first thought" ideas become SO great when taken outside of a two-dimensional print environment. (At its core, it's nothing more than a driver-with-a-hot-rod-decal idea.)
Copy-wise, it's a dreaded see-say. "Scorching Ball Speed" on a scorched tees? Arrrrgh. Puh-leeeze!
But hey, those half-drunk weekend golfers will definitely get a kick out of it.

A pretty cool, gimmicky fun!

Jet Propulsion Lab
Activity Score 10679
LeeHarvey's picture

I think you need to get laid, haven't had any for months eh, JPB?

Activity Score 3045
Creative Director
smilepig's picture

I agree that's gooddd!!!

Activity Score 254
Art Director
Guest's picture

taylormade BURNER!!!

Guest's picture

Poor animals, I wish I could adopt them all.

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