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LeeHarvey's picture

Hot idea

LeeHarvey
Activity Score 3045
Creative Director
Garg0yle's picture

Who the heck is going to notice those 'burnt' tees... except of course award judges when presented to them as a concept card?

Garg0yle
Activity Score 144
IBD, Mumbai |

ShanGhai!

daniel ieraci's picture

I do agree that they could potentially be overlooked, but to me the idea is just too nice that I don't really care ;)

Maybe the placement could have been different (i.e. at the club's reception counter, in a basket on the green etc) to increase their noticeability...

daniel ieraci
Activity Score 333
Art Director
sold's picture

well, in a golf club (i imagine) people know each other... and if just ONE person notice the ad, he will tell to friends 'look this...', and that one person become thousands in a few days on that club, dont you think?

sold
Activity Score 3379
Copywriter
wgeddes's picture

maybe a few people, which is alright, since this placement cost the client... nothing?

wgeddes
Activity Score 298
Art Director
Have Heart's picture

Like it a lot!

Have Heart
Activity Score 922
Art Director
thebug's picture

Great idea. And I think they will not be overlooked on a driving range.

thebug
Activity Score 21
Agency
geoffdossey's picture

If you don't have a tee in your pocket when you are walking up to the tee, the first place you look is on the ground around the tee box. I don't think they would be overlooked at all.

geoffdossey
Activity Score 24
Art Director
bknowlden's picture

Cool idea, I dig it.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

dansheppy52's picture

Truly an outstanding guerilla idea

dansheppy52
Activity Score 398
University of Nebraska-Lincoln |

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

loquacious_simian's picture

If you think these would be overlooked by golfers, you're probably not a golfer. Which is why this is a very clever idea.

~lm

loquacious_simian
Activity Score 79

~ls

Jet Propulsion Lab's picture

Suddenly, these so-called "first thought" ideas become SO great when taken outside of a two-dimensional print environment. (At its core, it's nothing more than a driver-with-a-hot-rod-decal idea.)
Copy-wise, it's a dreaded see-say. "Scorching Ball Speed" on a scorched tees? Arrrrgh. Puh-leeeze!
But hey, those half-drunk weekend golfers will definitely get a kick out of it.

A pretty cool, gimmicky fun!

Jet Propulsion Lab
Activity Score 10679
Copywriter
LeeHarvey's picture

I think you need to get laid, haven't had any for months eh, JPB?

LeeHarvey
Activity Score 3045
Creative Director
smilepig's picture

I agree that's gooddd!!!

smilepig
Activity Score 254
Art Director
Guest's picture

taylormade BURNER!!!

Guest
Guest's picture

Poor animals, I wish I could adopt them all.

Guest
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