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Rainbow Lions

Agency Network: 
Published/Aired: 
May 2017
Like
556
Views
3817

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Description

November 2016, HSBC unveils Stephen and Stitt, the iconic HSBC lions have been turned into art pieces inspired by the colours of the Pride rainbow. The unveiling is the culmination of HSBC's campaign: Celebrate Pride, Celebrate Unity. Designed by a local artist and blessed by a Feng Shui master a conversation starts. A petition to have them removed is launched and a protest soon follows. HSBC stands strong by its beliefs in diversity and inclusion. The world’s media follows the story and many other local businesses join with HSBC to show their support.

Ambient advertisement created by Grey, Hong Kong for HSBC, within the category: Finance.

Advertising Agency: Grey Hong Kong
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Highest Rated

kleenex's picture

Well I would still like a lion.

kleenex
Activity Score 58667
Web Designer/Developer
Resale's picture

Come on ! You can't do that when they've done that : http://adsoftheworld.com/media/ambient/anz_gaytms

be creative plz.

Resale
Activity Score 350
kleenex's picture

Well I would still like a lion.

kleenex
Activity Score 58667
Web Designer/Developer
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