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daniel ieraci's picture

Beautiful. Great idea perfectly executed.

daniel ieraci
Activity Score 331
Art Director
fauxjebus's picture

So good. So jealous. Should have sent... a poet..

Activity Score 497
Art Director at Trigger
Ant's picture

my god...i'm speechless

Activity Score 64
Art Director
DDBill's picture

Advertising Agency: Publicis Malaysia
Executive Creative Director: Andy Soong, Lisa Ng
Art Director: Chong Khong Lum, Hong Xiao Yeen, Ooi Toe Lee
Copywriter: Teh Le Vin, Lisa Ng, Andy Soong
Photographer: Chee Wai (Untold Images)

Activity Score 120
Art Director |

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

Writer's picture

Low cost, big idea.

Activity Score 129
Rami Qaddoumi's picture

woooooooow wow

Rami Qaddoumi
Activity Score 206
Creative Director at Amman Jordan
strongbone's picture

Another good outdoor & design.

AdFest - Finalist
One Show - Finalist + medal
Clio - medal
D&AD - InBook
Cannes - ?

& i hear their local awards show (Kancil) is nothing, damm, political malaysia 4A...

Activity Score 107
Art Director at ScamAd
bartwhite's picture

Gold in Cannes!


Activity Score 80
Art Director
capywriter's picture

Looks nice indeed... but isn't this one of those ideas that really looks great in a picture, taken from the perfect angle? I seriously doubt if those people in the picture would see the same excellent result as we do here...

Activity Score 5453
Copywriter at Freelance
Wordnerd's picture

totally agree. in reality i think this wouldn't work so well

Activity Score 6620
the Pun-isher's picture

Awesome idea on paper. Sucks in real life.
Come on people, imagine walking past this cut out with 15 shopping bags, two screaming children and a cigarrette in hand?
Is tis creativity for the sake of creativity?

the Pun-isher
Activity Score 228
all brand no flakes
Néstor's picture

i so agree! ;)

Activity Score 126
Copywriter |


Heaven's picture

Creo que la idea es maravillosa y le ejecución aún más. No estoy de acuerdo contigo the Pun-isher, ya que esta ejecución no va para mamás que lo único que quieren es que sus hijos se duerman, más bien va para aquellos que buscan esa calidad en impresión no profesional para fotografía como turistas, fotógrafos amateurs, etc.
También pienso que funciona si estás muy cerca viéndolo, así como si vas acercándote a donde está "roto el papel", sí creo que logre que la gente se aleje para ver "la foto".

Neta está bien ssshingon!

Activity Score 88


magicvicky's picture

Absolutely perfect.

Activity Score 12
stephenc's picture

Unfortunately, this will only work if you're standing in the exact, perfect position to get what the heck is going on. So as an idea, it's okay. As real advertising, I don't think it really works. Sorry.

Activity Score 7
Karizmatic's picture

Wonderfull idea and great realisation. However how come this picture(3) be taken in Malaysia? :s

Activity Score 2
Lowe Rivet / Sydney |

www.karizmatic.fr - Coolhunting, web & advertising

ahpitt's picture

This photo is taken at Bukit Tinggi, Malaysia's Little France.



Activity Score 338
Art Director at Art Director
Margaret Gay's picture

cool idea...not cool in reality?
where would the sun be?

Margaret Gay
Activity Score 144
Marketing Officer
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