Frozen messengers

Agency Network: 
Published/Aired: 
January 2010
Hôtel de Glace:  Frozen messengers
Hôtel de Glace Ambient Ad -  Frozen messengers

Description

Objective: Promote the Grand Opening of the Hôtel de Glace in Quebec City, Canada.
Issue: The Hôtel de Glace is a green project so the campaign as to be too.
Solution: They put a lots of snowman everywhere in the city with to Hôtel de Glace’s logo on their belly. A green way to interact with the environment of the population.

Ambient advertisement created by 32 Mars, Canada for Hôtel de Glace, within the category: Transport.

Advertising Agency: 32 MARS, Canada
Creative Director: Simon Allard
Art Director / Photographer: Simon Veilleux
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Highest Rated

brandingworthspreading's picture

It is only missing the name of the hotel or the webpage. Just by having that info on it, it would be a great campaign.

brandingworthsp...
Activity Score 608
Copywriter at brandingworthspreading.com |

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morse's picture

This is a very cool idea if the logo is known.

morse
Activity Score 17897
Art Director |

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hilazon's picture

cheap

hilazon
Activity Score 148
brandingworthspreading's picture

It is only missing the name of the hotel or the webpage. Just by having that info on it, it would be a great campaign.

brandingworthsp...
Activity Score 608
Copywriter at brandingworthspreading.com |

Blog | Twitter

monsieurange's picture

Funny!

monsieurange
Activity Score 512
Creative Director
kagzmainah's picture

grand opening? not very smart

kagzmainah
Activity Score 617
Graphic Designer
siald1's picture

The Hôtel de Glace (Ice Hotel) is an touristic attraction in Quebec city since 10 years and the logo is already known.

The Grand Opening happens every years in january.

So for this campaign, the challenge was to remain the population about the Grand Opening on january 21th 2010.

Some media talked about it and the Grand Opening was a great success.

siald1
Activity Score 11
pepsiice's picture

that's what I call new :D

pepsiice
Activity Score 251
Graphic Designer
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