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Secret Race Battle

Agency Network: 
Published/Aired: 
March 2011

Description

Ambient advertisement created by Muse, Netherlands for Hot Wheels, within the category: Gaming.

Advertising Agency: Muse, Amsterdam, The Netherlands
Creative Director: Sander Ejlenberg
Art Director: Philia Beroud
Client Services Director: Michael Littaur
Project Managers: Bert-Jan Strating, Wouter Donkers
Design: Magnus Löwing , Elano Collaco do Monte Teixeira
Strategy: Karlijn van den Berg
Production / Animation: PostPanic
Directors: Justin Blyth, Chris Staves, Mischa Rozema
Technical supervision: Beam Systems
Local Agency: 2Fish
Hardware: TDC
Sound design: MassiveMusic
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Highest Rated

sudi's picture

Superb... Makes me wanna buy a HOT WHEELS ALL OVER AGAIN!!!

sudi
Activity Score 9
commercial arts student
Prof's picture

Pure insanity. Looks like they'll get some metal...

Prof
Activity Score 1449
Copywriter |

Quite really.

vidz913's picture

whoa!!! super cool!! i sooo wish this medium was more commonly used in India too!!

vidz913
Activity Score 35
YJ's picture

That was amazing! Well done.

YJ
Activity Score 376
Art Director
TommyO's picture

Love it!

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

That One Guy's picture

That was gnarly! For sure this should win an award.

That One Guy
Activity Score 266
University of Houston
proscriptus's picture

An impressive technical accomplishment, but I have to wonder what the target audience is? That'd give any kid nightmares for a month.

proscriptus
Activity Score 114
Copywriter at Redeye Media |

--
DTA

Glut's picture

Excellent.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Yazmin's picture

Whooooaaaaaa. Beautifully executed, a pleasure to watch. I'm sure the little boys that love playing with and crashing these things would enjoy it.

Yazmin
Activity Score 2001
Graphic Designer at ICE
Ron Burgundy's picture

I love the future....no flying cars yet but this will do

Ron Burgundy
Activity Score 1630
Art Director at Southern California
sudi's picture

Superb... Makes me wanna buy a HOT WHEELS ALL OVER AGAIN!!!

sudi
Activity Score 9
commercial arts student
kerstiraud's picture

just love it! it looks so real!

kerstiraud
Activity Score 256
Other at Postimees Online OÜ
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