Double Loop Dare World Record

Agency Network: 
July 2012


As part of the award winning campaign "Hot Wheels for Real," Hot Wheels completes their second world record with an activation held at this year's X Games in Los Angeles. The activation not only was held live at the X Games and broadcast on live ABC, but also fits into an episodic content series running globally across various media and can be found on the Hot Wheels Youtube channel.

Ambient advertisement created by Mistress, United States for Hot Wheels, within the category: Gaming.

Advertising Agency: Mistress, USA
Film Production Company: Bandito Bros
VFX: Cantina
Sound: Lime
Event Production Company: Laisse Faire Presents
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ItMatters's picture

cool stunt.

Activity Score 2167
kleenex's picture

great stunt....

That could be the next X games event....

Activity Score 58777
Web Designer/Developer
CommandZ's picture

My childhood dream brought to life.

Activity Score 2515
Creative Director's picture


Activity Score 34
Nike Diesel's picture

Pure awesomeness!

Nike Diesel
Activity Score 13708
Art Director
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