Hot water

December 2007
 Hot water
 Hot water


Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Creative Directors: Michael Wong
Art Directors: Michael Wong, XiaoChen Li, Ahi Huang
Copywriters: Doug Schiff, Yue Song, Ashley Yang
Production Manager: Tracy Wu
Photographer: Kenny Chai
Account Service: Julia Zhang, Brian Li
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Gunner's picture

I didn't know this type of technology existed! Nice use of media.

Activity Score 24
ivan's picture
Creative Director at Ads of the World
jobo's picture

I've seen this idea before, but that doesn't mean I don't like it.

Activity Score 99
chintan ruparel's picture

okay, nice use of media. Agreed.

but I'll tell you where this is's gonna put smiles on people's faces, make them raise their eyebrows in wonderment, flatter almost all award juries and pick up golds and silvers.

No one is going to sit back and think, nor step up and do something about it, and that's the worst part. I hate this the most about advertising folk around the world. smokers themselves to anti-smoking ads and public service ads when they themselves don't practice or believe in it. thats the only remorse.

If you're aiming at Cannes and the likes, either 'showcase your creativity' in other product categories, or do something as effective as the earth hour or the tap water project. because hey, its 'public service' at the end of the day. this way you only end up doing your agency a favour and massage your own ego.

this is just an opinion and a perspective.

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

puppiepoppy's picture

Hey Chintan,

I don't know if you're having a bad hair day or whot but why are you so agitated? Well, this is by no way close to Tap Project or Earth Hour in the scale of it...but it does deserve some appreciation for being a good talk-about work and appeared at the UN Climate Change Conference.

Were you there at the Bali conference, Chintan??? If you really believe in practicing what you preach. Well, maybe it's time for you to climb into a dingy boat and set sail for Japan and stop the damn whaling!

Activity Score 1634
Creative Director |

ooops's picture

losing pieces here and there
hot water = heat of temperature?

Activity Score 448
nice gaijin's picture

I think the NRDC cup is much more effective communication, but neither is a very effective call to action.

nice gaijin
Activity Score 815
chintan ruparel's picture

exactly my point.

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

puppiepoppy's picture

It seems NRDC idea is a visual, instead of a real piece, for a real client, at a real event. I was trying to use similar tech for an idea of mine but there's alot of limitation; such as you're not able to print photograph-like imagery...just like this NRDC. Therefore, this NRDC smells fake to me.

Activity Score 1634
Creative Director |

JonasQuist's picture

Can anybody tell me which company makes these cups?

Activity Score 30
Art Director
puppiepoppy's picture

I need to know as well.

Activity Score 1634
Creative Director |

devkarthik's picture

bored of the same media.

- kk

Activity Score 409
ecflagcorp's picture

I have a cup that does a similar thing, but its not this particular cup. Its pretty cool too. I think the message on this cup and the meaning is effective. I want one for my desk! :)

Activity Score 108
Graphic Designer at graphic designer
Zeus's picture

i want one of those cups!!!!!, this is so cool

Activity Score 906
rocketman's picture

my only comment is the mechanism should operate the other way around:
add heat and the land will disappear, not come to the surface.
these mugs have been around for ages, but it's an interesting use they've been given in this particular case.

Activity Score 385
Creative Director at jwt / glue
michelangelo_of_ad's picture

does anyone know what is the chemical process of the 'special ceramic coating'?

"I have no friends, and don't want any." - Michelangelo

Activity Score 408

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

Chris's picture

ive got one of those temperature changing cups on my desk but it was for an outdoor company that was advertising.
this is clever, great job.

Activity Score 1935
Art Director
B128's picture

Really cool. I hope they used these in one of those global warming seminars/ Davos or G8...

Activity Score 392
Art Director
capywriter's picture

Funny how many of you see this technic as super new and amazing. It exists so long already. Never had matchbox cars that changed coulours when you put hot or cold water on them? (That was 15 years ago) :)
You'll find all sort of objects with that feature in almost every gift or gadget shop. Many of them are actually cups (cliché ones with women getting naked when you put hot water in the cup...). Not surprised that it would be used for advertising, and especially not for something that has to do with water... let's say... global warming...

Activity Score 5513
Copywriter at Freelance
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