Street cleaner

Published/Aired: 
April 2008
Hoover:  Street cleaner
Hoover Ambient Ad -  Street cleaner

Description

Ambient advertisement created by Savannah College of Art & Design, United States for Hoover, within the category: Electronics, Technology.

Advertising School: Savannah College of Art & Design, Savannah, USA
Art Director: Michael Griffith
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Highest Rated

Rog's picture

Doesn't suck at all. ;)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

moonunit's picture

Even if the thing at the back would actually somehow resemble a vacuum cleaner.. I'd still say NO to this one.

moonunit
Activity Score 125
Copywriter
mgriff21's picture

Personally I think it's a very effective "non-traditional" form of advertising that's fun to look at and attention grabbing. Ambient is the direction that advertising is going.

Michael Griffith

www.mgadvertisingdesign.blogspot.com

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

SandMan69's picture

Sorry to burst your bubble, but ambient isn't the direction that advertising is going. It will be a part of advertising but it's going to be more audience immersive i.e online

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Jet Propulsion Lab's picture

Keep spewing that spiel every time you show this piece to a prospective employer. I'm sure they'll get a good chuckle out of it. I sure did.
I've been seeing too many student books jam-packed with "ambient" ideas with no real hard conceptual thinking to back it up. I'd rather see a rough sketch for a campaign idea that makes me want to say "Did you really come up with this idea? This is wonderful!"

Jet Propulsion Lab
Activity Score 10679
Copywriter
SandMan69's picture

Good idea. The execution could be different but that might just be down to personal taste.

It isn't trying to do too much which is good.

6/10

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

CND's picture

dude. griffith. that's your ad. geez. no wonder you think it's effective!

CND
Activity Score 48
Quarry Integrated
dbrown6986's picture

Reminds me of the razor/zamboni thing that was on here not too long ago.

As a student, you should be more worried about strategy and less about cool ambient placements. Hoover vacuums clean stuff. No kidding. Show me a strategy for vacuums that I've never seen before, even if it's a line written in sharpie on a piece of paper, and I'd be more impressed than seeing this in your book.

dbrown6986
Activity Score 56
Art Director
brc912's picture

... Don't street sweepers do the opposite of a vaccum? It takes the dirt off the street by tossing it off to the side with a spinning brush. It has a possibility of a being a good idea, I just think that Hoover might be the wrong client for it.

brc912
Activity Score 105
Graphic Designer
krautland's picture

did Michael Griffith get caught patting himself on his back? now that's seriously lacking style.

on the ad: it's decent but nothing that would make me think "shit, I gotta hire this kid right away" and that's what you need in your book. look, street sweepers are loud, huge and they just push the stuff out of the way. lots of gunk stays on the street. it's not elegant, it's not easy to operate, it's not doing a thorough job. it's also not a way I had never before looked at a street sweeper.

walk away from obvious other vacuums. your idea is that hoovers are thorough? then show me other thorough things that I've never connected with hoovers. do something surprising and most importantly of all do something undeniably TRUE.

finally: cut the explanatory copy to less than twelve words.

krautland
Activity Score 3212
Art Director at erm... no calls please.
mgriff21's picture

Yeah. That did sound a little cocky. Not my intention at all! But I do appreciate the advice and direction you guys have given me. And no, actually this model of street sweeper does in fact clean the dirt off of the roads. It stores it in that big compartment in the back. But I do understand where you guys are coming from with the direction of using a different innovative media direction to support the message. That's why I'm still a "Junior Art Director." Thanks again.

Michael

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

AssassinX's picture

Basically it's a good idea, however it's not great.
The idea is just based on one-step thinking which makes it not impressive enough.

AssassinX
Activity Score 1325
Rog's picture

Doesn't suck at all. ;)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

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