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The Most Honest City In America

Agency Network: 
Published/Aired: 
March 2011

Description

To find the most honest city in america, we set up unmanned, pop-up honest tea shops in the biggest cities that relied on the honor system.

Ambient advertisement created by SS+K, United States for Honest Tea, within the category: Non-Alcoholic Drinks.

Advertising Agency: SS+K, New York, USA
Chief Creative Officer: Marty Cooke
Creative Director: Sam Saunders 
Creative Director / Art Director: Matt Ferrin
Creative Director / Copywriter: Sam Mazur
Producer: Ben Cohen
Producer: Jennifer Steele
Account Supervisor: Alex Mailman
Account Executive: Laura Blackburn
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atb2005's picture

I've never heard of this tea brand, and I am from Chicago and haven't heard about this experiment..

atb2005
Activity Score 13557
copycopycopy's picture

Damn honest tea beat me to it!!
Great idea.

copycopycopy
Activity Score 148
Copywriter
LeroyChristian's picture

this is superb idea

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
JoeDi's picture

great idea!

JoeDi
Activity Score 6
Graphic Designer at Creative Graphic
CrackerJackFlash's picture

whoa.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

UndoRedo's picture

Amazing idea + low cost but great execution + results = Definite award winner.

UndoRedo
Activity Score 101
Copywriter at Forero & Rivier
That One Guy's picture

I got a kick out of this video. Good jon guys.

That One Guy
Activity Score 266
University of Houston
AdBuzzer's picture

Pretty engaging for the viewers of the experiment, but I doubt that the actual subjects of it enjoyed being tested.
Frankly I doubt that this action is solely responsible for the sales growth in those cities.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

CuriousPencil's picture

Heartwarming and balls-on-the-block smart. Top work, hats off.

CuriousPencil
Activity Score 4225
Copywriter
Wordnerd's picture

like ten years ago in denmark i've seen it's quiet common for peasants there to put goods next to the road and trust people to pay. plus, there you could also take the money others already put in but no one did. coming from germany i was very impressed by the honesty of people there. but maybe

to turn this into an experiment in other countries not used to this is genius. and i'm pissed off i didn't think of that ;)

great idea, perfect PR for the brand and it even shows the world's not as rotten as you think

Wordnerd
Activity Score 6692
Copywriter
Hobbez's picture

Nicely done.

Results may be skewed due to the fact that people behave differently when they think they are being watched.

Feel good advertising stunt at its best.

Hobbez
Activity Score 19
samboo73's picture

Thanks all - your comments are very complimentary. Fingers crossed for the shows.

samboo73
Activity Score 9
Creative Director at SS+K
ElCaza89's picture

what a great idea.

ElCaza89
Activity Score 343
masoodafridi's picture

Excellent Idea, what a way to gauge the honesty

masoodafridi
Activity Score 2
Geo TV Network
huebert's picture

great idea, really like this

huebert
Activity Score 4
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