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Grooves

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Ambient advertisement created by RPA, United States for Honda, within the category: Automotive.

Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe, Baratelli, Pat Mendelson
Art Director: Laura Hauseman
Copywriter: Adam Lowrey
Production Company: Park Pictures, New York/Santa Monica, USA
Director: Lance Acord
DP: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Producer: Mary Ann Marino
Associate Producer: Ahnee Boyce
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Highest Rated

Guest commenter's picture

Very nice USE of an idea. The video where the guys supposedly had the insight though is a
real joke. Come on guys, it's the same thing that was done in japan 2 years ago:

http://www.youtube.com/watch?v=yTsoP3WWgU4

Anyway, it is a great use, still nice.

Guest commenter
djakuza's picture

if this is a real project, it's nice.

djakuza
Activity Score 517
Art Director
Kateter's picture

it's a real project.

and it's freaking incredible if you don't live nearby.

Kateter
Activity Score 2029
Copywriter
Crisp One's picture

i hate that guys hat

Crisp One
Activity Score 2005
Other at New York
Andy-B's picture

I dont like it. its lame!

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
Guest commenter's picture

Andy-B! hahaha! nothing but negative comments for every ad! You must be a failed creative! Stick to delivering post in the ad agency you work in!

Guest commenter
kurtberengeiger's picture

I'm humbled. I wish I had thought of this.

kurtberengeiger
Activity Score 7327
Copywriter
stitchy's picture

thu i didnt get what does it have 2 with the civic but this s a brilliant effort...

stitchy
Activity Score 779
creative design
sloppy4's picture

great idea. too bad it got paved over about a week later.

sloppy4
Activity Score 1492
askon's picture

I think i saw this on daily planet like 6 years ago......... way to resurrect a dead idea and paste your name on it

askon
Activity Score 431

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Blue Koala's picture

Excellent!!!
----------------
Just an opinion.

Blue Koala
Activity Score 199
Ogilvy & Mather, BKK |

----------------
Just an opinion.

Guest commenter's picture

concept already used for road safety in a couple of countries to warn sleepy drivers. good but doesn't bring singularity to the product

Guest commenter
Kateter's picture

you're joking right?

Kateter
Activity Score 2029
Copywriter
Crisp One's picture

they put grooves in the road yes... but i doubt they put them in musical sequence, but if i was falling asleep at the wheel and "Livin La VIDA Loca" started vibrating through my car, i would wake the hell up.

Crisp One
Activity Score 2005
Other at New York
Quink's picture

"Already used"? So that means Sony Bravia's Balls concept was already used because my little brother also used to bounce balls down the staircase when we were kids. Please... Our job is to give meaning to the mundane.

For what it's worth, i think this spot is really original and interesting. Liked it a lot!

Quink
Activity Score 234
Copywriter
LoveSounds's picture

There is a little behind the scene movie on youtube.com :-) For more visit http://www.youtube.com/watch?v=gRiJlEte9l0&NR=1

---

LoveSounds
Activity Score 125
Other at Hospodarske noviny |

"Any customer can have a car painted any colour that he wants,
so long as it is black." - Henry Ford

Wordnerd's picture

This is great! pure gold

Wordnerd
Activity Score 6692
Copywriter
Guest commenter's picture

its camcorder shit! blogs are for losers who havent the balls to confront face to face! If u want some, D&AD festival nxt year. I'll be wearing a silver suit weildig a blade! say what the fuck you wanna! lets see if the losers dare talk shit then!

Guest commenter
Wordnerd's picture

sure. i'm wielding an silver-suit-slaying-two-handed-battle-axe +3, apart from that i'm naked. exept for boots. a guy needs boots.

Wordnerd
Activity Score 6692
Copywriter
Guest commenter's picture

Very nice USE of an idea. The video where the guys supposedly had the insight though is a
real joke. Come on guys, it's the same thing that was done in japan 2 years ago:

http://www.youtube.com/watch?v=yTsoP3WWgU4

Anyway, it is a great use, still nice.

Guest commenter
Wordnerd's picture

damn you're right. and this is A LOT better. using the psychological effect you can't stand when the song is too fast is just amazing

Thanks for sharing!

Wordnerd
Activity Score 6692
Copywriter
Kateter's picture

bloody hell. yup, total rip-off.

Kateter
Activity Score 2029
Copywriter
Guest's picture

Already done in Korea in 2007
http://www.youtube.com/watch?v=zxsAZrQf--Y

what a rip off

Guest
Guest's picture

RPA stands for RiP off Ads

Guest
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