Branded Performance in Union Square, San Francisco

Agency Network: 
March 2010


TEAK and Mr. Youth Collaborate for H&M Branded Performance in SF
55 stylish kids surprise the public at Union Square in San Francisco with a hip hop dance battle that showcases the latest H&M Kids fashion.

Ambient advertisement created by Mr. Youth, United States for H&M, within the category: Fashion.

Advertising Agency: Mr. Youth, USA
Director of Brand Development: Vishal Sapra
Executive Producer: Marc Grunberg
Creative Lead: Erica Boynton
Account Executive: Jill Huelser
Production & Editorial Company: TEAK
Director: Greg Martinez
Line Producer: Ynze Bijl
Editor: Jeremy Huff
Producer: Emily van Nierop
Choreography: Culture Shock Oakland/Shock Family
Choreographer / Exec.Director: Kim Sims-Battiste
Music: "Set it Off"
Composer / Artist: Izza Kizza
Artist Management: Daniel Glogower, Skyscraper Management
Event Planning Company: Cappa & Graham, Inc
Vice President: Gordon R. Thompson
Program Director: Josiline Shanahan
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Miss_France's picture

j'aime bien l'idée du clash entre deux kids mais la chute avec ce flashmob est trop conventionnelle, j'aurais aimé voir quelque chose de réellement original...

Activity Score 32
pez's picture

(english please! or other language that everybody can understand)

Activity Score 1804
Creative Director
Miss_France's picture

j'aime bien l'idée du clash entre deux kids mais la chute avec ce flashmob est trop conventionnelle, j'aurais aimé voir quelque chose de réellement original...

ouch ! my english level is poor.

Well, love the idea but the fall of this flashmob suck
I will saw an original end
it's sad

Activity Score 32
Ratko's picture


Activity Score 113
pdhansson's picture

a flashmob! refreshing.

Activity Score 19
Art Director
robinstam's picture

They pretend it's a spontaneous flashmob, but then why was the square empty from the beginning? I think it's a planned street performance sponsored by H&M. There's nothing wrong with doing a street dance to demonstrate your clothes, but a regular fashion show would have drawn just as much people. And the viral effect of the video is negligible because this is not the first 'spontaneous' dance video.

Activity Score 215
Miami Ad School
Adaddicted's picture

Good performance!

Activity Score 3431
Art Director |


sirvan's picture

Never seen this done before... no, wait. Oops. I have. About a zillion times.

Activity Score 29856


"I love some things, and don't love some other things."

whiplash's picture

enough of those wannabe flashmob. Done, re-done, re-re-done. By the Pez we're about 200 000 000 peoples speaking french. To me, it sounds like une langue que plusieurs personnes parlent et qui méritent d'être utilisé n'importe où dans le monde. If you don't get it there's free tanslator online.

Activity Score 14
unu2trei's picture

spot on regarding the spot. i also have a feeling most of the people gathered around were the kids' family :D . i'm glad to see a french speaking (correct) english. you don't get many these days. et si tu pense, il y a plusieurs de 200 000 000 de jens qui parle l'aglais, n'est-ce pas? i'm sorry, is that even right?

Activity Score 23
Copywriter at drh norway
unu2trei's picture


Activity Score 23
Copywriter at drh norway
xcreativity's picture

getting old...

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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bad astronaut's picture

done...but I don't care. It works! They just need to get rid of that brazilian booty shaking and save it for the adult version.

bad astronaut
Activity Score 540
satrianee's picture

nice "souvenir" for tourist cameras.

Activity Score 3746
AssassinX's picture

So this is the so-called "flash mob"???

It was just an organised performance in public place, and it was sooooo predictable.

I think "flash mob" should be always like a sudden strike, like T-Mobile's ad which was recorded in Liverpool St. tube station, London.

Anyway, this H&M ad is not bad.

Activity Score 1325
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